O2O Is The Highlight Of The Third Open Class.

In November 20th, the third phase open class (BangClass), focusing on O2O, opened up in the Star Theatre. 58 city CEO Yao Jin Bo The living radius CEO Xu Weihao, aunt help CEO Wan Yong, Carradine CEO Ji Cheng as an important speech guest to the audience to share their latest thoughts and views in the O2O industry.

　 Here are some dry goods from the guest speaker at the scene:

　 58 city Yao Jinbo: O2O Time Inc will disappear platform will rise

58 Yao Jinbo of the same city thinks: in the mobile era, the combination of local life service and mobile Internet will not only subvert the entire traditional local service industry, but also change the form of business organization. More and more business organizations will disappear and exist in other forms of organization.

At the same time, the capital structure of the entire traditional local service industry will also change. In the past, customers spent 10 yuan on the purchase of services, the third party intermediary company took 60%, and the laborers only took 40%. Although the third party companies took more, they did not necessarily get better, because there were still large cost expenditures in the 60% fees, including venue fees, management fees, promotion fees and various taxes. Now the platform connects customers directly with merchants and saves the middle links. Customers may only need 7 yuan now.

" O2O Actually, it really appeared last year. 58 the mode of the same city is to connect users and merchants, 7 million of them are using 58, and 1 million of them are paid users. Mobile and O2O are the things we will do in the future. In the future, the mobile Internet is the Internet, PC Internet is already a traditional industry, and most of the resources are taken away by giants. Domain names are no longer important.

" The age of O2O The company will disappear and the platform will rise. Commodity standardization, centralization and cross regional shopping are popular; service individuation and decentralization are limited by location. Mobile Internet + services, high penetration, positioning, people are real-time online, but also mobile payment, the obvious advantages. It will change the form of business organization, the way of employment for practitioners, and the user experience of customers. A few thin platforms will replace a large number of companies; the national unified platform, the promotion cost is very low; the focus shifts from the company to the laborers; the initial competition is fierce, subsidizing consumers; a company is an industry. Entrance is no longer important. Word of mouth is king. Yao Jinbo said.

Life radius Xu Weihao: starting from the beginning, we should consider how to survive.

The life radius Xu Weihao thinks: how to do well the local life service? The logistics service is the last kilometer, because the local life service is very dependent on the logistics. At present, the radius of life has more than 700 people logistics team, equivalent to the construction of a highway.

In addition, the core competitiveness of local life services is the competitiveness of user experience. Local life services include three service links: first, infrastructure; the two is connection; three is traffic, which is short board, which ultimately determines the local life service experience. For the radius of life, first do the infrastructure well, then connect, and finally get the traffic.

"We covered Beijing this year. We are targeting localised life service experts. Some people say that the name of life radius is not easy to understand. Actually, it is a life demand of users within the radius of three kilometers. You can see that businesses are looking for the needs of local users, as well as the needs of local users, the center is the radius of life, to connect them to form a closed loop of cash flow, business flow and information flow.

"The scale of local life services is trillion level. In 2014, it was 5 trillion and 330 billion yuan, and grew at an annual rate of 15%. Why do we choose takeout? Takeaway is only the starting point. There will be fresh fruits and vegetables in the future. This is due to the rigid demand, high frequency and high effectiveness of takeaway. Starting from the beginning, we need to consider how to survive. We need to build a strong IT system and logistics system and lay a solid foundation. At the same time, takeaway is also easy to expand other categories. Local life service competition is user experience competition, to solve the key problem of time. Xu Weihao, the founder of life radius, said.

Aunt help Wan Yong: before you start your business, you must identify your customers.

Aunt help Wan Yong said: Aunt help only focus on housekeeping O2O one thing, including: family cleaning, dry cleaning, household appliances cleaning, home appliances maintenance.

Aunt's future planning mainly involves three things: one is sweeping the floor; the other is washing clothes; three is cooking three. Target user groups are busy and lazy people who have no time to do housework.

"Domestic O2O is just beginning, and the listing of foreign care has led many investors to pay attention to this field. Auntie helped mobile terminals have already been online. Before doing it, they did not know what housekeeping O2O was. Before now, our service has covered clean, dry cleaning and other life services, and has got the B round. Aunt's three skills are washing, sweeping and cooking, which is also related to the core business of aunt gang.

The target group of Auntie help is busy and lazy people who have no time to do housework, especially those in investment circles, IT circles and star circles. They are high frequency users. They must identify your customers before starting a business. And our aunt is a new generation of logistics, they do a lot of things. Aunt's culture is respecting Auntie and serving users. My director said, we and aunts are a kind of work; the first thing for employees to enter the company is to clean the hygiene for two hours like an aunt. Our employees' work clothes and moon cakes are the same as those of aunts. We want our aunt to be like us at home. She is our valuable asset. O2O, you have to respect the O side. " Aunt help founder, CEO Wan Yong said.

　 Carradine Ji Cheng: entrepreneurs must follow suit.

Carradine Ji Cheng believes that Carradine has brought about two changes in vehicle maintenance service. First, the service radius is shorter, Carradine takes consumers as the center, the technician service radius is zero, and the two is the change of service scene. In the past, the owner and 4S shop were the relationship between the guest and the store, and now the relationship between the owner and the servant. The traditional 4S store has sofa, coffee and massage chair, but this changes the underlying business logic, while Carradine changes the service radius by changing the service radius through door-to-door service.

Ji Cheng also gave a suggestion to entrepreneurs: entrepreneurs must look at trends and trends, including past and present, and not be able to talk about strategies as successful entrepreneurs do. At the same time, the entrepreneur's own nature determines his own direction of entrepreneurship, such as providing a stage for entrepreneurs to create dreams. His nature is to serve the entrepreneurs, so he has succeeded.

Carradine's work is full of imagination - it fills the gap in the post market of the car, and emotion - it punctured the user's pain spot accurately.

"Mobile phones and mobile Internet are magic lights, Carradine is car+ Aladdin. I read many names to my 9 year old daughter. She said that the name was good. Good name is the beginning of success. Why do we do door-to-door car maintenance? The trend at that time was that the whole automobile aftermarket could not keep pace with the development of the automotive industry. Information asymmetry, spare parts and data were not systematic, either expensive or afraid of death, and there was a lot of pain. We look at the human nature, look at the car owners, see the technicians, all the owners want to change, and hope to have a convenient, cheap and reliable way. Ji Cheng said.

There were 9 very brave entrepreneurs on the scene who boarded DEMO8, and each of them shared their entrepreneurial story for 1 minutes. From the lawyer who wants to "hit the electricity" as the case library, to the waiting person who wants to copy the others' experience, and then to the young people who carry the online vegetable market business plan on the spot, and the third year students who come to Tianjin with their classmates to skip classes, each has its own wonderful.