Science And Technology Elements Unveiled CHIC As Brand Promoter

2012CHIC: terminal technology elements on the fashion platform.

Core tip: during the CHIC period, there are more than a thousand Chinese and foreign exhibitions in this 10 exhibition area.

Besides exhibitors and more than 60 events, CFW reporters noticed at the scene that this year CHIC is now the terminal technology element of the apparel industry chain. The application promotion has ingenious originality and has attracted a great deal of visitors' trial.

March 26, 2012, the twentieth China International

(CHIC) the grand opening of the Beijing China International Exhibition Centre (New Museum).

On the occasion of the 20th anniversary birthday, CHIC takes the theme of "crossing" to witness the development course and great changes of China's garment industry, clothing market and Chinese clothing brand in the past 20 years. It also crosses the trend and direction of the current development of the industry, and takes confidence and expectation for the year 12th Five-Year.

During this period, apart from the exhibition of more than 1000 Chinese and foreign fashion accessories and more than 60 related events staged in this 10 exhibition area, CFW reporters noticed at the scene that this year's CHIC is now the terminal technology element of the apparel industry chain.

Hotspot 1: application of mobile phone technology

The Fashion & Mobil exhibition area, which occupies 800 square meters in the South Gate of the exhibition center, will be the leading mobile phone nowadays.

Fully integrate with brand development, advocate the use of related technologies such as AR augmented reality and Apps mobile phone applications to enhance the interactive relationship between consumers and apparel retailers, promote brand promotion, and assist brands.

Purpose.

Open to the public and form four walls of the experience zone, three sides display three themes: Augmented Reality (AR) technology, two-dimensional code and NFC function. Exhibitors can personally feel the strong power of high-tech.

The fourth wall shows the application of the 360 fashion network to any low-end or high-end mobile phone (Apps). Viewers can watch or download a series of Apps related to fashion brands and get them quickly.

Message.

In addition, in the "CHIC YOUNG BLOOD" product display area and retail space, exhibitors simply pick up the phone, scan the two-dimensional code, posters or theme walls on the product labels, and the corresponding phones can immediately connect to the brand's micro-blog, website and e-commerce platform, and check the specific contact information of the brand.

China International

(CHIC) working hand in hand with 360 fashion networks is a global leap forward in fashion and technology.

At present, the fashion industry around the world is trying to make use of mobile phone technology and social networking services for traditional business. This exhibition, China CHIC clearly shows how these interactive new media support product promotion and achieve close communication with customers.

{page_break}

Hot spot two: new fitting technology

China maternity dress leads

This is a joint exhibition with Shanghai Yi Luo Network Technology Co., Ltd., which brings the latest test fitting equipment in China. It also brings a solution to how to improve the conversion rate of customers.

It is not the first time that the real clothes fitting device has been put into use, but it is the first time to appear at the CHIC exhibition.

The real clothes fitting device is simple in mode, mainly through online and offline display and experience service to assist e-commerce sales.

It's like a traditional brand shop. Touchscreens are like smart phones or iPad.

When shopping in a physical store, consumers can scan the bar code through the mobile terminal to compare the price on the Internet, then purchase the traditional brand products online, and achieve the purpose of promoting e-commerce sales.

The combination is trend.

As a widely used industry with high technology and application, garment industry is relatively sensitive to the external scientific and technological progress of the industry. At present, the combination of industrialization, informatization and intellectualization has greatly enhanced the international competitiveness of Chinese clothing.

After the completion of the scale expansion mission of China's garment and textile industry, the volume growth is no longer the first goal, and the brand development based on value innovation will become a new historical task.

and

As the best platform for enterprises to find new ways of thinking and new directions, they must lead Chinese enterprises to "cross" the current development dilemma of the industry, and provide more powerful support for the development and upgrading of the industry brand.