Black Friday Detonated The "World War" Of E-Commerce

This year, "black Friday" burst red, so that the electricity business circle is not expected.

The big screen "network Monday" has not yet arrived, many people have Tucao "friends circle was brushed screen, credit card was brushing".

It is hard to imagine that in the "double 11" just over half a month, the "chopped hands party" ignored their credit card bills and started a new business.

In the eyes of the industry, "black five" has been popular in China. Apart from the sharp increase in demand for overseas goods by Chinese consumers, international brands and retail channels have made great contributions to the Chinese market.

The slogan of internationalization of electric business is being speeded up.

"Our electricity supplier is also beginning to affect the US retailing industry."

"Black five" accident

"We didn't expect this year's" black five "to be so popular.

Mr. Hu, a technical employee working on a mobile offshore platform, told reporters that the volume of the platform began to rise since November 20th, and has maintained a very high upward trend.

Xie Wenbin, the world's CEO App, revealed that the "black five" has doubled in these days, and the relevant person in charge of the foreign terminal said that it had not thought that this year was so fierce that even the servers were crowded yesterday.

Miss Cheng, a Beijing consumer who worked in the electricity industry, returned home late at night and opened the computer to buy 3 a.m.

"Mainly bought shoes, bags, and bought a pot."

Miss Cheng told reporters that although the "double 11" just passed soon, but it was hard to resist the temptation to see such a discount.

"Double 11" is mainly purchased from daily needs, such as toothpaste, hand cream, cell phones, mops, etc. black five is bought more "higher order" products, the unit price is high, but also lower than the domestic price.

Miss Cheng said.

Miss Cheng's "black five" is the "black Friday" shopping season in the US.

There is a saying that the fourth Thursday of November is Thanksgiving Day in the United States. Before the festival, the shopping mall will carry out a big promotion. Once there is a traffic jam in the city due to the shopping crowds. The American media called it "black Friday".

On Thanksgiving Day, the first day of work, consumers who did not buy the goods in the physical stores moved to the electricity supplier, so there was "CYBER MONDAY", that is, "network Monday".

In the industry view, the "hunger" demand of domestic consumers is the biggest driving force, and the upgrading of cross-border electricity supplier infrastructure has released this demand.

Since the beginning of this year, a number of overseas electricity providers have launched Chinese service pages and automatic RMB conversion, including the United States veteran watch and gift supplier Ashford, health care website Vitacost, and other platforms, in cooperation with Shun Feng, launching Hongkong pshipment or direct mail.

In terms of payment, in addition to multi currency credit cards, Alipay has access to more than 2000 overseas businesses to achieve convenient cross border payment services for 14 currencies.

Amazon, the US electricity supplier, is offering the "overseas direct purchase" strategy, choosing overseas goods to sell directly to Chinese consumers through Chinese pages.

Today, Amazon China's "Amazon sea outsourced" store is officially launched, and consumers can purchase more than 30 thousand kinds of exclusive products from Amazon China's overseas direct collection, so as to achieve the same time, quality and price with the US Amazon.

Reporters yesterday in the United States Department store electricity supplier Niemann experience found that consumers can log in through Alipay account, enter the Chinese address, submit orders directly, and upload the identity card information on Alipay overseas direct purchase page for customs clearance.

Compared with the previous way of sea search, this mode eliminates registration, binding credit cards, pshipment and other links.

In terms of price, the price of the goods selected by reporters is about 1100 yuan, the international freight cost is 66 yuan, and the tariff is 131 yuan.

The total price is equivalent to 60 percent off of the domestic counter price.

American retailers are also having a bad day.

Scramble for Chinese customers through the Internet.

Take Messi general merchandise as an example, the company's income in the first three quarters was bleak, and its annual forecast was repeatedly lowered.

Kent Anderson, President of Messi's official website, said Messi department store has selected about 100 commodities to be sold in China as part of "black Friday".

He believes that this year will be a meaningful test of water, which can help Messi department store increase revenue in the next few years.

According to data released by China's Ministry of Commerce, in 2013, the "Hai Tao nationality" in the mainland of China had reached 18 million.

By 2018, the annual consumption of Chinese people is expected to reach 1 trillion yuan.

Since the opening of the Shanghai Free Trade Zone in September last year, the domestic cross-border electricity supplier market is surging. Among them, the most attention has been given to the import business platform, and a large number of enterprises have been financed.

Among them, there are Hai Tao net, which is based on the Shanghai free trade area, and the main brand of "free purchase" brand, which is purchased by honey, and is focused on the "Honey bud baby" by the mother and baby. It has just been established for more than a month and has acquired the sea screening network of Italy Parma Airport and so on.

At the same time, Jingdong, Suning and other integrated platforms have launched overseas international channels. Tmall is betting the internationalization of "double 11".

According to the analysis of the North Business Research Institute, from the perspective of consumption, "black five" promotes consumption at the same time, it is more important to improve the quality of consumption. This shows that the demand of Chinese consumers for quality products is very urgent. Under the premise that the price barrier is broken, huge energy can be released and the market potential can not be underestimated.

However, in the process of evolution from "consumer market supplement" to "protagonist", Hai Tao may cause domestic channel resistance due to huge price differences.

How to deal with the problem of goods at home and abroad is not only a problem facing the business operators, but also a challenge for the whole Chinese retail ecosystem.