Victoria Beckham Is One Of The Top 2014 Entrepreneurs In The British Media.

The famous business magazine "Management Today" has selected the top 100 entrepreneurs in the UK in 2014, and Victoria Beckham has become one of the top entrepreneurs in the UK.

Victoria Beckham, a member of the former British pop music choir, married to Beckham in 1999, has been one of the world's most watched couple since then, and now has four children.

Created the same name in 2008.

Victoria Beckham.

Her sharp commercial talent made her top the list of MT top 100 entrepreneurs. In the past five years, the brand turnover of Victoria Beckham has risen from the initial one million pounds to thirty million pounds last year, and the number of employees has climbed to 100 from three of the initial business, and the VB brand has achieved 2900% sales growth and 3233% employment growth in the past 2014 years.

With such honor, Victoria Beckham said, "I think I was only famous before, and now I have really succeeded."

In the Victoria Beckham 2015 spring and summer series, we can also see Victoria Beckham's smart and capable personality.

The series has been extended by Victoria.

Line and stereo tailoring, the whole series takes into account fashion and real wear, each modeling is full of fashionable sense everywhere.

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In 1854, a French Aviator founded LV, who made the first LV suitcase with waterproof canvas and designed the famous LV logo for him in 1896.

In the early twentieth Century, long distance ocean travel began to spread, and LV was able to enter the high-speed boom.

By the 1980s, the smooth LV brand went into a blind alley: the choice of boring housewives was expensive and exquisite, but nothing new.

In 1987, Arnott bought LV, his unique fashion and luxury business philosophy to revitalize the aging brand.

Shortly after taking office, Arnott fired a group of LV senior executives. He appointed Eve Mark Jakob as the new president and employed young New York hip-hop style designer to modify the style.

According to Arnott's request, Jacobs has read the history of LV. He has set a series of modern elements on the old LV. The most classic two LV handbags are designed like this: one is to make LV logo graffiti, and another one is the Japanese artist Murakami Takashi participating in the design of the five color six color LV logo on the pure white background.

Arnott was very satisfied with Jacobs's design and described her as "the perfect fusion of modern tastes and LV's historical traditions". This is what Arnott has always wanted.

"New wine in old bottles" is only part of Arnott's brand philosophy. He also inherited LV's flaws in quality.

At the LV headquarters in Paris, France, there is a crusher specially designed to destroy the unqualified LV products. The inspectors check the sutures on the handbags one by one, or one or less, will be sent to the shredder.

Arnott stipulates that if you carefully count the sutures of the LV handbags you purchased, you will find that there are 4 mouths on the left and 5 on the right, so you can return them unconditionally.

What attracts people will also be rejected. When LV needs to attract a new round of eyeballs in the fashion world, it will be useful.

His main duty is to create momentum for LV. This is why Arnott chose him, and is also Arnott's third weapon.

Cassel's work includes hosting large public relations activities, picking the hottest celebrity endorsements, and the most effective way to fabricate scandals.

Marvin Traub, former chairman of New York's Dyer Bloomingdale, evaluated LV's eyeball strategy, saying that only LVMH group would like to spend $1 million 500 thousand to configure two giant LV suitcase models in front of its Paris store.

The huge model turned into a huge advertisement. At the opening ceremony of LV new store in Fifth Avenue, Manhattan, Arnott spent $20 million on the site and used countless LV trunk codes to form a giant Eiffel Tower.

Not only is LV, but every brand of LVMH group has penetrated Arnott's business philosophy.

In 2000, CELINE (Celine) was also an aging brand with a loss of 16 million dollars. When Arnott bought it, he appointed LV two character Mark Lubiya (Jean-Marc Loubier) to take charge of the company. He replayed the old trick: he picked up the history of CELINE, which was founded in 1945 in Paris, and was built up by high-end leather shoes. It was interpreted by LVMH as a symbol of Europe's reemergence after World War II. At the same time, Arnott also hired Mike Cole, the American designer who was the same as Jacobs, to repackage CELINE's image and launch a series of modern women's style products.

CELINE packaged by Arnott quickly became popular among professional women all over the world. Zenith, Pu Qi, and Dior (Dior) all relied on this way to get reborn in Arnott's hands.

When Arnott summed up his secret to control the brand, he said, "the establishment of luxury brands is much more difficult than other businesses. It needs to create a kind of consumer demand that does not exist at all. To fashion luxury brands, we must follow a formula: by mining the history of the brand and interpreting it with suitable designers, we can define the brand identity; strictly control the brand quality and sales; ingeniously create momentum and attract eyeballs."

Whether Gucci, Gucci or Prada (Prada), competitors dare not say that they have done this, but Arnott let LVMH have everything.

Givenchy menswear designer Howard Boateng (Ozwald Boateng) once said: "in LVMH, Arnott is God."