Luxury And Light Luxury Handbags Market Depth Analysis Report

Over the past ten years, handbag based leather products have grown at an average annual compound growth rate of 11% over the 5% growth of the luxury goods industry.

At the same time, its total sales of luxury goods in the world increased from 10% in 2003 to 17% in 2013.

From the 90s to the early twenty-first Century of last century, we can say that the two brands of Louis Vuitton and Gucci jointly dominate the market of luxury brand handbags.

Herm and s and Coach respectively monopolize the two market segments of "high-end" and "public".

along with

And the rapid rise of Burberry, Louis Vuitton and Gucci began to lose market share, from 1/3 in 2003 to 1/4 in 2013.

At the same time, other high-end brands (such as Bottega Veneta, C e line) and high fashion brands (such as Chanel, Dior, Valentino and Saint Laurent) have joined the competition in the handbag Market, with Herm s to seize high-end customers.

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The emergence of Michael Kors, Tory Burch, Kate Spade, Longchamp, Furla and so on has also threatened the monopoly of Coach in the mass market for many years.

The competition in the handbag industry is changing.

In the past, "classic" was the main source of sales and profits for the brand in one season and another season.

Now, companies are speeding up the launch of new products, because the wardrobe of consumers is becoming more and more full and their choices are increasing.

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Market segmentation has become the growth point of sporting goods industry.

Adidas announced that two women's stores will be opened in Chengdu at the end of this month. In October, the company opened its first women's store in Beijing.

Adidas said it will open more new stores in China in 2015.

Prior to this, MIZUNO, Arthur and new hundred Lun have all taken a firm foothold in China by running in this market segment.

This brand new store mode is trying to grab the female market, and it also means that the retail mode of Adidas is gradually fragmented.

In fact, before its opening of women's stores, Beijing daily news reporter found that Adidas's APM shoe store in Wangfujing, Beijing also quietly started operation.

Since last year's marketing of women's products, Adidas's women's product business has increased significantly, and sales growth has maintained two digits, higher than that of the Greater China region.

In the first three quarters of this year, sales in the Greater China region increased by 10% over the same period last year.

Gao Jiali, managing director of Greater China in Adidas group, said: "women's products have always been one of the fastest growing categories in our business in China.

At present, women are keen on fitness and sports, so they are looking for equipment that can maximize the performance of sports, and our innovative technology and diversified product lines can better meet the needs of female sports people, which is unmatched by other brands.

It is not just the Adidas family that values women's sports market.

In November 29th, China's first Nike women's experiential shop opened in Shanghai. In addition to nearly 100 products, there are many service items, such as "Nike+ gait analysis system", trousers length fine adjustment service, intimate sports underwear shopping experience, training courses and so on.

Similarly, Arthur and MIZUNO's running concept store, in addition to running shoes and related products of all levels, also provides foot type measurements and running knowledge lectures. In the industry's view, sports shops focus not only on products, but also on a group of attributes. In this process, services are more important than products.