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In 2015, AOKANG International Is Expected To Enter The Channel Of Performance Recovery.

2014/12/16 11:11:00 27

AOKANGShoes BrandWomen's ShoesChildren's Shoes To Join

The domestic men's shoes industry is expected to achieve recovery in 2015. First of all, judging from the experience of other fine clothing industry, the adjustment period is generally more than two years. The industry began to adjust from the second half of 2012 to nearly two years. Secondly, some women's shoes enterprises, especially the channel level, are similar. The third quarter Daphne started to grow at the same time. Third, the company's main brand has improved in the three quarter of this year. In addition, the company launched the ESOP at this point, indicating that the industry and the company are at the bottom from the perspective of insiders.

   AOKANG International companies as the industry leader, is expected to take the lead in recovery. First of all, the comprehensive income scale, the number of outlets and the listing status, the strength of the company is the strongest among the similar positioning brands. Secondly, after joining the franchise in recent years, the company's direct battalion accounts for more than 53%, far exceeding peers, and the channel level is even more flat. Once the terminal sale is getting warmer, the company's performance improvement will be faster. Third, the company has much higher than other domestic companies. leather shoes The single store sales ability of key enterprises provides a good precondition for continuous expansion.

We expect greater resilience in the company's recovery. First of all, after two years of exploration, the company's International Pavilion's new model has achieved satisfactory results. It still has a good growth in the same market in the current market environment. It is expected that the future expansion of the International Pavilion will take place mainly. At least 200 stores are expected to open in 2015, which is expected to drive the company's overall performance to recover rapidly. Secondly, the per capita contribution of ESOP is at least 2 million 500 thousand, and it has doubled the leverage, which will fully mobilize the enthusiasm of the relevant participants. Third, the absolute amount and term structure of accounts receivable are expected to improve substantially, and some of the impairment is expected to be rushed back. Fourth, the relative dispersion of domestic men's shoes market and the improvement of future concentration are the general trend. Men's Shoes Leading and the first men's shoes listed companies, the future is expected to play a leading edge to promote industry integration.

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