Upgrading From Shoe Material To Improving Customer Wear Experience

A pair of shoes looks good, but it can be said that "benevolence and benevolence", "wise men see wisdom", but they do not wear well, but have relatively professional quantitative standards.

Now, shoe companies clearly feel that consumers are increasingly demanding on the selection of shoes, comfort, appearance, brand and so on, and everyone is a "professional user" at their favorite points.

"We usually think consumers are right.

Insensitive, in fact, many consumers have begun to pick on shoes. They know how to distinguish shoes from what shoes are made. What kind of shoes do they feel, they will tell customers what kind of shoes they want and what kind of shoes they want to use.

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Mr. Guo, who sells electric business, deeply feels that young people nowadays are more professional in wearing shoes than in sellers.

Not only do sales terminals understand this principle, but shoe manufacturers and even upper shoe and shoe manufacturers are beginning to realize this.

Therefore, from the beginning of shoe material, we should consider the customer's wearing experience. However, different footwear manufacturers and shoes wearers have different standards of experience.

Take the sponge, which is most commonly used in shoes, and is most easily overlooked by consumers.

The sponge is in the shoe.

The tongue and shoe heel need to be used.

Shoes for many years engaged in sponge production, covers an area of more than 50 acres of new factory area, every day about 40 large and small trucks in and out, each year the sponge can be used for 400 million pairs of shoes, which means that its improvement is related to 400 million people wearing.

"I have many customers, some of them hope that the sponge can be used to enhance the comfort of shoes, others want to improve the bouncing property of shoes, others need high temperature resistance or low temperature resistance.

But customers are vague about what they want.

Based on these communication obstacles, Lin Guodong, general manager of the Asia shoes material company, began to explore the data management of sponge products.

A pair of shoes has a high usage rate for sponge, and sponge used in every detail is different.

In 2013, the company made physical performance standards for its sponge products, such as density, instant hardness, resilience, elongation and tensile strength.

Through the visual data of sponge, we can enhance the experience of a pair of shoes in specific aspects, such as comfort, bouncing force, fire prevention and so on, so that shoemaking enterprises can subdivide and apply different functions of the sponge, and display a pair of shoes more clearly for consumers at the sales side.