Clothing Industry: O2O Can Be Seen Far Away From The World.

What benefits can O2O bring to enterprises? Will O2O make money? How can O2O really become a booster and accelerator for pformation and upgrading of garment enterprises?

As one of the most fashionable industries, the clothing industry is the most active area in life service, and it is also the most potential field in the pformation of traditional industries in the O2O.

In recent years, a large number of online and offline apparel enterprises have invested in it. There are both successful people and a lot of cases with poor results or even failures.

People can not help asking, O2O's fire continues to burn, is it a virtual fire or a real fire? What's the actual effect?

According to the China Textile Industry Federation 2014 autumn Industry Research Report, in the survey of e-commerce applications of four categories of textile and garment enterprises such as home textile, clothing, fabrics and sweaters in Jiangsu and Zhejiang industrial cluster area, it is found that some brands have begun to layout and operate for O2O. However, the development of regional e-commerce is short of planning, warehousing, logistics and other public service construction of electric business is lagging behind. The third party e-commerce platform can choose a narrow range, professional solutions and talent shortage, and network.

The high cost of promotion and other issues are becoming increasingly prominent, plaguing many clothing enterprises to apply electricity providers, promote O2O.

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Consumption continues to grow at a low digit rate. High inventory makes many service companies miserable, while many garment companies are keen on online marketing, but their online sales are still at a low level. The unit price of products is not high, and the conflict between online and offline is increasingly sharp, making it almost impossible to figure out.

It is also confusing.

CIO has not yet penetrated into the nature of O2O. Only a handful of CIO have found a way to successfully practice O2O.

People can not help asking, what benefits can O2O bring to enterprises? Will O2O make money? How can O2O really become a booster and accelerator for the pformation and upgrading of garment enterprises?

In the future, China's clothing market will soon split up and shuffle. O2O will also change the layout of the entire apparel retail industry.

It can be said that in today's era of PC Internet and mobile internet keep pace with each other, O2O is changing the development pattern of China's retail industry as a whole.

In 2015, O2O will become more fierce. Its penetration, change and subversion of traditional industries will be beyond everyone's imagination.

The clothing industry, the largest category of online shopping, is being changed by O2O.

In the process, more and more traditional clothing brands will be forced to test the water O2O mode.

It is foreseeable that in the future, China's clothing market will soon split up and shuffle. O2O will also change the layout of the entire apparel retail industry.