Adidas And Stella Mccartney Work Together To Advance And Retreat.

　　 Adidas Adidas and British designers Stella McCartney The cross border product line Adidas by Stella McCartney has been in its tenth year since it was launched in 2005. The series has been popular with its unique fashion functional sports apparel.

With the upsurge of fashion movement, the two sides decided to win the chase and launch the younger and cheaper Adidas StellaSport series. Sportswear Market.

Adidas StellaSport is a colorful and bright sportswear. It also includes hats, backpacks and sports shoes. The price is between $20-100 and will be landed at Adidas Adidas's official website from January 15th and Topshop and Nordstrom Nord's department store.

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Mike Shearwood, chief executive of Karen Millen, the British clothing brand, has withdrawn from the board of Aurora Fashions group, making the high street clothing group a step closer to bankruptcy and selling brands.

Aurora group is the second largest fashion group in the UK. It has some of the largest high street clothing chains in the UK, including women's clothing brand Oasis, high street clothing brand Coast and the clothing brand Warehouse set up in 1976.

Originated from the British clothing brand Karen Millen in 1984, Karen Millen was separated from the group in 2012, and now Mr. Shearwood also withdraws from the board of Aurora group, which allows him to initiate a full manipulation of women's clothing brands. The majority stake in Aurora group is owned by Iceland bank Kaupthing, but it is a bankrupt group, making it easier to sell some personal brands to new investors.

Although in 2012, when the brand broke away from the group, Mr. Shearwood, chief executive of Aurora, remained in the directorship. But according to fashion headlines, the company's documents show that in late November, Mr. Shearwood's term as director of Aurora Fashions group has expired. Now the news that Aurora group is about to go bankrupt will stimulate potential buyers' interest in the final stage.

However, from September to October, mild weather inhibited people's demand for winter clothes and made clothing retailers have a pile of backlogs that they could not sell. The brands of Aurora group might have experienced a challenging Christmas.