Wanda'S Overall Efforts To O2O Focus On Improving Service Quality

In 2012, Wang Jianlin, chairman of Wanda Group and Alibaba founder Ma Yun, talked about whether "electricity providers can replace traditional shops".

Although Wang Jianlin himself later declared that the bet was just a joke, the two were prominent business leaders. Although they said they would give up, they could see that the two sides had been fighting against each other in secret.

In March 2014, Alibaba announced that it would inject HK $5 billion 370 million into the Yintai business group, and the two sides will jointly set up a new e-commerce platform company.

In the face of Ali's initiative "cross-border" behavior, Wanda's strong counterattack also followed: joining the two other three Internet giants BAT (Baidu and Tencent), the mode of cooperation is exactly the same.

In fact, behind Wanda's investment business platform is Wanda's O2O logic.

According to Wang Jianlin's statement at the conference of Wanda electricity supplier, with the improvement of people's consumption ability, the proportion of experience consumption will be higher than that of trading and consumption. O2O's intelligent, online and offline integration mode will be the biggest cake in e-commerce.

Wanda electricity providers only sell services

In August 29, 2014, Wanda Group, Baidu and Tencent held a strategic cooperation signing ceremony in Shenzhen. They announced that they jointly invested in the establishment of Wanda e-commerce company in Hongkong.

The ceremony also announced that the total investment in the first phase was about 5 billion yuan (about 810 million US dollars), and Wanda Group held 70% stake, and Baidu and Tencent held 15% of each stock.

Wang Jianlin disclosed at the scene, "our O2O company announces investment 5 billion, is our three party pays the first investment, actually in 5 years our total investment will achieve nearly 20 billion yuan, we will also introduce the new strategic investor.

To do O2O experiments, the amount of money must be very large. "

According to the agreement, Wanda, Baidu and Tencent will conduct in-depth cooperation in clearing accounts and membership systems, creating payment and Internet financial products, establishing universal integration alliance, big data integration, WiFi sharing, product integration, and traffic introduction.

The three parties will work together to create an online and offline integrated account and membership system, explore innovative Internet financial products, establish the largest universal integration alliance and platform in China, and at the same time, Wanda, Baidu and Tencent three parties will also establish big data alliance to achieve the integration of advantageous resources and large numbers of data, and jointly create a user experience of online and offline integration.

It is worth noting that Wang Jianlin repeatedly stressed that Wanda electricity supplier does not involve physical electricity providers. It is certainly not selling goods, but selling services.

The chief executive of Wanda electricity supplier Dong CE said that online and offline integration is the inevitable trend of the development of commercial terminals and electric business companies in the future. Wanda has the largest offline commercial platform in the world. Through cooperation with two giants of Baidu and Tencent, Wanda will become the world's largest O2O business platform and truly realize O2O landing.

Dong Ce also revealed that Wanda electricity supplier has registered a cool new name, which will be announced on the day of Wanda's electricity supplier's full launch.

According to the insiders, from the current point of view, Wanda electricity providers want to increase the value of commercial real estate projects in the scope of Wanda Group's business through the huge flow and influence of the online business. Meanwhile, the users of Tencent, Baidu's traffic plus the strength of Wanda real estate, the future imagination of Wanda electric providers seems to be greater than the reality.

It is expected to be released at the end of 2015.

In December 23, 2014,

Wanda Commercial real estate Limited by Share Ltd is listed on the Hongkong stock exchange.

In an interview with the media, he referred to the latest development of Wanda electronics company co operating with Tencent and Baidu. Wang Jianlin said that at present, Wanda electricity supplier has been in practical operation, and its maturity is fundamentally determined by the development level of cloud computing. If the cloud computing is successfully developed in the three quarter of 2015, it will soon be available in the fourth quarter.

Prior to December 20th, Wang Jianlin also told the outside world that after the three successful pformation, culture, tourism, finance and electricity providers will become the new main business of Wanda's fourth pformation.

For Wanda's move towards e-commerce, O2O's move has been mixed.

The industry insiders who agree with Wanda O2O said that Wanda investment electric business can promote the further development of the commercial real estate industry through the integration of online and offline platforms, promote consumption in Wanda Plaza with online members, increase consumer stickiness and promote the offline consumption experience; on the other hand, it can also study the trend of consumers through big data analysis, and drive the future consumption pattern to form complementary and interactive with the commercial real estate.

There are also some reasons why the Wanda electricity providers are not optimistic because of vague mode and high level changes. Wanda, Baidu and Tencent do not seem to have enough.

Genes.

Although in commercial real estate, Wanda owns 83 business square, 50 five star hotels, 1197 movie screens, 73 department stores and 79 volume traders KTV, with annual sales of over 100 billion, but in the field of electric business, it is Leng Qing Qing.

In 2013, Wanda marched into the electricity supplier and launched the O2O project "Wan Hui network" and "Wanda APP" in advance. But the results were not satisfactory. By July 2014, executives had left, and the initial team had been broken up.

One insider, who declined to be named, pointed out that the alliance of "Teng million" has strong resistance against Ali, especially Baidu and Tencent are willing to come together.

The two Internet Co also have other O2O projects. They are also building their own O2O platform (Baidu's direct number and Tencent's WeChat). It is not clear whether they can devote themselves wholeheartedly to Wanda's electricity supplier.

"Therefore, Wanda O2O layout all bet WeChat or Baidu search is not rational."

Strategic holding "quick money"

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On the road to "the largest O2O e-commerce platform in the world", there is also an intermediate link that must be solved, that is, payment.

Wanda chose the latter when choosing to develop its own payment tool or invest in a third party payment institution.

The third party payment companies listed on UnionPay business, Alipay and Cai Fu Tong quickly entered Wanda's vision.

In December 26, 2014, Wanda, which had just been listed for two days, formally announced the signing of a strategic investment agreement with "fast money". Wanda will hold fast money.

It is reported that after the equity delivery, fast money will remain independent operation. Guan Guoguang, chairman and CEO of fast money company, will continue to run fast money business.

However, both sides were silent about Wanda's share and investment amount, but other sources pointed out that Wanda invested 2 billion yuan to get the absolute control of fast money.

For Wanda, this is also its first acquisition in the field of Internet finance. In addition to cooperation at the capital level, the resource synergy between them is more important.

An analyst said Wanda's O2O needs to have its own payment tool, and holding a third party payment institution is obviously more efficient than its own development and approval.

For fast money, this means that hundreds of billions of pactions will be increased each year, which will play a significant role in upgrading the industry status of fast money.

Moreover, fast money also wants to develop O2O and promote financial product innovation. However, how to quickly graft a large number of application scenarios to push its payment overlay services and financial services has been an important bottleneck for fast money to break through.

After met Wanda, this problem has a breakthrough.

For Wanda, the accumulated consumption data of fast money in the field of third party payment for 10 years is a valuable asset.

These consumption data will become part of the Wanda membership system. Fast money will also provide technical support for Wanda's big data services.

On the other hand, Wanda also values the existing layout and product services in such areas as fast money line, Internet, mobile and cross-border. Fast money provides solutions in many industries such as retail, insurance, business travel, electricity providers, and financial value-added services.