2015 China Retail Innovation And E-Commerce Convergence Summit Held In Beijing

January 13th -14, 2015, China's retail innovation and e-commerce convergence summit held in Beijing.

This forum, through the wisdom thinking of retail leaders, innovation case sharing, retail business comparison, in-depth theoretical analysis, authoritative electricity policy interpretation, to explore the development trend of retail industry, rebuild retail ecosystem, and reconstruct a new retail future.

The organizers believe that the entity retailer will attack the collective "Aphasia" instead.

Too strong, but physical retail is too weak, "awakening" of the physical retail is forced to learn from the bitter experience of "Phoenix Nirvana" type of innovation.

At the meeting

Experts and scholars have witnessed the malpractice of China's physical retailing industry.

"Returning to the essence of retailing", pointing out the trend of supply chain integration, pointing out that the retail industry is going to enter the era of intelligent retailing. It is considered that the integration of "store business" and "electric business" (020), and the embrace of big data is the direction of the pformation of retail industry.

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Metersbonwe was accused of shrinking 20 billion yuan in less than 3 years. In Beijing, only one flagship store in Xidan business circle was left.

But in the view of Zhou Chengjian, chairman of the US bond company, "we have more than 4000 stores in the country, and about 5% of the shops are adjusted and improved.

The so-called shut shop is actually a manifestation of the structural adjustment of the brand, and urban pformation and business circle adjustment may lead to the closing of stores.

He thinks that it is not worth a fuss to adjust hundreds of stores a year.

Recently, it is reported that the home of Hai Lan will take over the original store of Wangfujing in the United States, and plan to build this store into the flagship store of Hai Lan home in Beijing.

It is understood that at present, Hai Lan's more than 3300 stores are located in two or three tier cities, and the core business circle of the first tier cities such as North Guangdong is a part of the future planning of the brand.

Feng Shui turns and the terminal adjusts several times. The change of brand strategy reflects the change of brand strategy. This is also the most powerful evidence of market feedback.

The industry generally believes that in the "new normal", to speed up channel innovation and industrial convergence, Internet technology as a precursor to the pformation and upgrading strategy may be the final adjustment of life.

Borrow Ma Yun's words to sum up the characteristics of the Internet era, "mobile shops, mobile bosses, people are facade, mouth is the business window, the fate is the customer, the mobile phone is the cashier's desk, the business is in contact with the mountains and rivers, and the deal is done in the laughter and the wind."

If you have a chance, you can become a winner earlier. If you look down on it, you can only stay at the empty shop at home and continue to look down on it. It will never be too late.

The trend will never come until everyone is applauding.

In the clothing industry, the most typical example is the hottest O2O mode in the past two years. Zhou Chengjian has repeatedly stressed that Mei Bang wants to be an "Internet tailor". With the "one city, one culture, one store, one story" as the keynote, a number of stores in a second tier City have been pformed, and these stores have grafted O2O without exception.

The plan of the United States is to increase the O2O layout of the two or three tier cities, but its 5000 stores in the whole country will not expand significantly. The total volume may even decrease. That is to say, the whole brand store with O2O will be the force of the brand, and it is imperative to close the shop with poor performance.