Wang Xiaoyan, Managing Director Of Dong Shang Garment Limited By Share Ltd, Talking About Enterprise Management

Facing the severe trade environment in Russia, how to deal with it smarten is a difficult problem for enterprises. In my opinion, the most important thing is to be good at both the crisis and the opportunity. In the face of all kinds of unfavorable situations, Dong Shang actively adjusts his strategy, and puts forward the management concept of "shrinking internally, reorganizing resources" to deal with market changes. On the one hand, by integrating and optimizing the resources inside and outside the Dong Shang company, we can reduce the cost of supply chain and enterprise management, improve work efficiency and product competitiveness. On the other hand, we will create a good business environment for the vast number of overseas distributors and find new profit growth points through the marketing strategy of "going out".

In terms of "internal contraction", in order to integrate the supply chain and management resources, Dong Shang integrates the original independent Snowimage, Snowimage Junior, VLASTA and MISUN4 brands into Snowimage and Snowimage Junior, as well as VLASTA and MISUN two major operation departments, and maximizes the integration of R & D, procurement, production and management resources, so as to reduce the production cost of the supply chain and the communication costs with the distributors. Secondly, in 2014, the company launched the "quality project". Through a series of innovations and reforms, we made full use of the wisdom and ability of R & D designers to create a product that is "durable, durable and durable". clothing To get more consumers' recognition with better quality.

As far as "Zhang Zhang" is concerned, Dong Shang adopts the strategy of "going out" and establishing cooperation with Russian local shopping centers. 2014, Dong Shang and Russian high-end Shopping Mall The chain organization has established a cooperative relationship and has opened its SI store in its shopping mall in Russia's UFA and Samarra. Last October, according to official statistics from Mar, the SI store in Ufa was ranked first in the month of the month. The SI store in Omsk and Novosibirsk will also be put into operation this month, when SI stores will reach 4 stores. In the next 3 years, the SI store will cover 14 of the 11 cities in the city. In addition, the company has actively reached a preliminary cooperation agreement with Leo group and the top level of the star shopping mall to create a good business environment for dealers.

In September 15, 2014, SNOWIMAGE The brand has successfully entered the aliexpress platform of Alibaba. Dong Shang has become an important strategic cooperative customer of speedway boutique mall, and has become the first recommendation of fast selling boutique. Dong Shang in 2015 will strive to create "Beijing headquarters orders - overseas distributors shipping" business model, looking for new profit growth point. In addition, in order to enhance brand awareness, Dong Fang invested $80 thousand last year to shoot SNOWIMAGE TV and radio advertisements in Moscow, unify the form and content of terminal advertising, and enhance brand image. In 2015, the company planned to invest all Russian TV advertisements in the fourth quarter of Russia to further enhance brand awareness.