The Brand Market Of Radiation Protection Clothing Is Gradually Widening, And The Regional Gap Is Increasing Gradually.
Radiation-proof clothes Brand concentration is increasing year by year.
In recent years, with the increase of investment in fabric technology, some new fabrics such as' silkworm silver fiber 'and' high colored silver fiber 'have been put into operation. The competition threshold of radiation protection clothing has been increased, and the brand of front-line radiation protection clothing has widened the gap with the two or three line brand.
According to the survey data, the growth trend of the radiation protection clothing industry slowed down in 2014. Besides the first-line brand's growth rate of about 15%, the two or three line radiation protection clothing brand There is a stagnation or even a downward trend. At the same time, nearly 80% of the brand of anti radiation clothing declined in different degrees in 2014, and some brands even ended in haste.
The brand of radiation protection clothing is increasing obviously, and the degree of brand concentration is increasing year by year.
Radiation protection clothing is a special textile. Fabric Dispute. In recent years, with the increasing investment in the fabric technology of front-line brand of radiation protection clothing, some new fabrics such as "silkworm silver fiber" and "high colored silver fiber" have been put into operation, increasing the competition threshold of radiation protection clothing, and making the brand of front-line radiation protection clothing widened with the two or three line brand. Data show that: the growth of radiation protection clothing in 2014 was mainly concentrated on the first-rate brand with higher market share, while the growth of the two or three line radiation protection clothing brands slowed down and even declined.
The increase in circulation costs led to a decline in overall profits of the radiation protection clothing industry.
According to the data, compared with 2013, due to the increase of fixed costs such as rent and labor costs, and the rise of the modern e-commerce industry such as Internet shopping, the profits of the traditional category of radiation protection clothing industry have been greatly reduced. The development of some Internet brands is not smooth sailing. The cost of circulation channels has been greatly increased, and the homogenization of products is serious. Eventually, the overall profit of the radiation protection clothing industry has declined significantly.
2015 Outlook: Radiation protection clothing industry The stronger is stronger, and the weaker is weaker.
The authoritative media "China Quality Daily" has recently made a comprehensive evaluation of the major brands in the domestic radiation protection clothing industry, and made a comprehensive prediction for the whole industry of the radiation protection clothing industry in 2015. The trend is stronger or weaker, and this trend will continue in 2015.
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