VS Retail Business Self Built Platform PK Tmall?

In addition to the physical retail industry to build its own online shopping mall and choose strategic cooperation with Alibaba, another mode is ambitious to build its own e-commerce platform. Among them, several typical representatives are the big flying fat net, BBK's cloud monkey network and the big business stock's Tin dog network.

Among these three e-commerce platforms named after animal names, most of the users are familiar with the flying bull network built by the Taiwanese businessmen.

Huang Mingduan, chief executive officer of Fei Niu Wang, chairman of Da Yun FA, Huang Mingduan, said that in order to better penetrate the Chinese market, online oxen is committed to promoting the plan of "1000 townships and 10000 townships", which means more than ten thousand shopping experience shops in more than one thousand townships and communities.

But before da rfat proposed thousands of villages and thousands of libraries, Alibaba announced that it had launched the "thousand counties and ten thousand villages" plan, investing 10 billion yuan in three to five years, and establishing 1000 county-level operation centers and 100 thousand village level service stations.

This means that in the next few years, Alibaba will promote its e-commerce network to the top 1/3 counties and 1/6 of rural areas in the form of offline service entities in rural areas.

Insiders said that

Alibaba has more obvious advantages than the Alibaba's "thousand counties and ten thousand villages" plan, and the entity stores are hard to compete with the Alibaba with the advantage of first out.

In addition, the reporter learned from the official website of Fei Niu net that the current distribution range of Fei Niu net includes Jiangsu, Zhejiang, Shanghai and Anhui.

In the commodities displayed by the flying cow net, the variety of a single commodity is obviously not enough than that of Taobao, and many goods do not support seven days without reason to return goods. The goods are only distributed in the Shanghai and Jiangsu areas, and the amount of shopping needs to be 95 yuan, and the weight is not greater than 10KG, which will be free of freight. This rule is obviously weaker than Taobao.

Similarly, the tin dog network, which was launched only at the end of last year, relies mainly on the advantages of the three northeastern provinces, which imitate Jingdong's supply chain management system.

Stores and supermarkets are their own warehouses.

The industry also said, "this mode has strong regional color, including BBK's cloud monkey network can only rely on its many local community convenience stores can survive better, if we want to layout the whole country, many subsequent matching simply can not keep up."

stay

Researcher Du Yanhong seems, step by step the department store brand is involved in the electricity supplier is difficult to say is Ali and so on for the passenger flow, is only in the electricity supplier under the impact of the strategy of self-help, and whether its success is unknown.

Department store pformation O2O has the resources under the line, but O2O focuses on the integration of online and offline, and online is the lack of department stores, and this is also more difficult.

In terms of online, building platform is not easy, and more critical is the flow of people. However, the development of electricity providers such as Ali and Baidu is relatively mature, and has the advantage of market predominance.