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Five Misunderstandings Of Clothing Store Purchase

2015/2/2 20:36:00 8

ClothingPurchaseMisunderstanding

Clothing stores earn profit differentials, and the lower the price, the higher the profits of businesses. Therefore, some novice sellers regard the price as the first condition of purchase.

As the saying goes, a price per cent, high price, high quality, low price and low quality is an invariable rule.

Cheap goods are also available, but it is not easy to find a needle in a haystack.

So everything can be divided into three or six equal grades. Good fabric and good technology will have higher natural cost than ordinary ones, but at the same time attract good customers.

It is always cheaper to buy cheap, and the price will be reduced at the same time, and no one is willing to do business at a loss.

Cheap goods are not unreasonable.

When a lot of people choose to buy goods, they choose to go down and complain about how few styles are there. Even hundreds of styles are not enough. In fact, we can understand this sentence as: how many styles I like.

If you buy OK for yourself, it's terrible to be wholesale.

For example, there are 1000 kinds of clothing in a shop. According to common sense, this number is not small, but if I prefer some style, only 50 of this style of clothing, then for me, the shop can only choose 50 models, so it will be less miserable.

The most taboo thing for a clothing store is to buy goods according to their likes and dislikes.

Novice sellers need to know more about them.

Fashion trend

It's the right way to find the hot selling style.

All look at it.

Price

People would like to make a discount, but the price is just a game of pure numbers. How do I say? I want to sell 20 of the same clothes, I offer 100 dozen 80 percent off, and the price is 22 dozen 10 percent off.

Consumer

Although this is a marketing strategy, it is really deceived to customers. When people pursue a lower discount, they often set themselves in, and wholesale is even more so.

Low price and high price, which one do you choose? Eyes and eyes know what to expect, but fish and bear's paws can't be concurrently. Generally, a low price is not allowed to be sold. The risk consumers bear. More importantly, the cheaper the quality is, the easier the quality is, the higher the price is. The quality of the high quality is guaranteed. After all, the price that the real businessman wants to make is matched with the quality and after-sales service of his product. For your own customers, it costs 100 yuan to buy the comfortable clothes for the children, which is 20 times faster than that of the children.

Of course, if your target group is poor, you can only buy cheap goods. That's another consideration. Everything must be bought according to the actual situation.

Some clothes shopkeepers' determination and position are not firm enough. Before buying, they obviously have their own overall plans. Once they enter the wholesale clothing market, they are fooled by the three flattering remarks of the wholesalers, and no matter what the standard of purchase is, they are like shoppers going to sweep the goods for wholesalers.

Finally, we can only end up with a backlog of stock.

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In the process of clothing store operation, the source of tourists is very important, which directly affects the business of clothing stores.

In order to have a stable and good customer source, clothing stores need to know how to attract new customers to visit, and it is more important to know how to retain the old customers who have patronized them.

Then, how can a clothing store keep the old customers who are patronized? Below, Xiaobian introduces several tips for retaining customers, hoping to help you.

First, we must know how to serve the customers sincerely, and sincerely serve the customers, because these customers are able to feel them.

Therefore, to be sincere with customers, customers will put down their feelings, believe in you, trust your products, and finally feel free to buy them.

Clothing business customers in the treatment of customers, according to the needs of customers to recommend and match clothing, attentively service customers, recommend the most appropriate clothing to customers, to create a perfect image for customers.

To understand what the customer's internal needs are, in this high price market, customers want to buy good quality and inexpensive clothing products. Therefore, in order to better facilitate pactions, clothing businesses should first understand the customers' demand for clothing prices, so that they can be convenient for customers to provide the appropriate clothing products, and increase the volume of clothing products trading.

In addition to obtaining the corresponding benefits, the clothing store should also enhance the popularity of the clothing store, so that the clothing store can better operate and develop in the market.

In order to improve popularity, besides doing some publicity and promotion, we should treat customers sincerely.

When customers choose clothes, they should give their customers sincere and substantial suggestions, so that customers can choose the most suitable clothing products instead of the most expensive clothing products. Only by considering the customers and considering the customers, can they better manage the clothing stores, and at the same time, they can get more benefits.

The above is a few business secrets of the clothing store to keep customers smoothly.

I believe that as long as we follow the above methods and do things down-to-earth, we believe that we will be able to retain customers smoothly and let your clothing store have a stable source of tourists and get better returns.


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