Chairman Of Wedding Bird: There Will Be No Loss Brand Next Year.

Wu Zhize, chairman of the board, said in a recent investigation that the company currently has about 10 brands and is ready to focus on five or six brands. It is unlikely that there will be any loss brands next year.

Wu Zhize said the remaining brands must have the standards of trend and advantage.

For example, the main brand of wedding bird has obvious advantages. Now, the development of whole product customization represents the trend of development. HAZZYS, which represents the trend of development, has made money since it was collected by the company. With the advantage of the company's retail, it has maintained 30%-40% growth for two years.

High growth will continue in two years.

"Newly signed company

This year, we will open 30 stores, open more than 50 stores next year, and open 400 stores in 5 years. "

Wu Zhize said that CAMICISSIMA is a hundred years shirt brand in Italy and is very popular internationally.

Extremely high.

In addition, San Jie Luo is likely to break even this year. At the end of the year, it will reach 280-300 stores and open another 100 next year. It will be a large-scale brand.

Currently owned by the company

Maurizio Baldassari high-end brand group, HAZZYS, flangton, middle and high-end brand group, San Jie Luo, younger fashion brand group than Root, and high-end professional wear BONO brand.

Most of the sub brands are in the breeding stage and have not yet made profits.

Wu Zhize pointed out that the future will take advantage of the company platform acquisition, take the BELLE mode, the international brand must be put in to make money.

Some brokerage analysts pointed out that the development of the main brand of the company is stable, and the development of the sub brand will determine the development space of the company.

Related links:

According to the results of the report, the newsbirds achieved 2 billion 20 million yuan in 2013, down 10.5% from the same period last year, and net profit of 1.6 billion yuan, down 66.3% from the same period last year.

The company intends to distribute a cash dividend of 0.5 yuan (including tax) for every 10 shares.

In the first quarter of 2014, the operating income of 630 million yuan was 13% yuan, an increase of 5.6% to 54 million 110 thousand yuan, which is in line with expectations.

In the case of the widespread depression in the clothing market, the news bird can achieve such a success, in addition to good business philosophy, I am afraid many also benefit from the multi brand strategy of the newspaper bird.

In the field of clothing, multi brand strategy advantages are inherent. Fashion industry giants basically adopt multi brand strategy, such as the most well-known LV, Prada.

First of all, because of the increasingly diverse and differentiated demands of consumers, multi brand strategy will locate different brands in different market segments, and help to meet different consumer needs.

A brand has a proper positioning, can win a certain consumer group; many brands have many characteristics, and can widely occupy the market.

Secondly, the multi brand strategy can spread the risk of the market competition on different brands, and each brand is relatively independent, so that once the individual brands have problems, they will not bring disaster to other brands and the overall image of the enterprises.

If a single brand strategy is adopted, all the resources of the enterprise will be invested in a brand. Once the popularity of the brand decreases and the reputation is impaired, the enterprise will bear enormous pressure and risk.

again

Second, multi brand strategy is a sharp weapon to crack down on competitors and protect themselves.

It has two meanings: on the one hand, the multi brand tree has the strong image of the enterprise, so that the competitors dare not attack arbitrarily; on the other hand, multi brand strategy can occupy different market segments and sales channels, meet the needs of different consumers, and implement close and effective defense so that competitors can hardly get involved.

The news bird group currently owns TOMBOLINI, Maurizio Baldassari high-end brand group, HAZZYS, flangton, middle and high-end brand group, Saint Angelo, younger fashion brand group than Root, and high-end professional wear BONO brand.

Most of the sub brands are in the breeding stage and have not yet made profits.

According to the industry analysis, the development of the main brand of the company is stable, and the development of the sub brand will determine the development space of the company.

However, multi brand mode is also a double-edged sword. Multi brand strategy will not only increase the cost of advertising, but also lead to decentralization of marketing resources. If there is no solid backing as a basis, there is no high-quality enterprise management team and personnel quality, and multi brand strategy is more like a pavilion on the beach.

Therefore, in the future, we will continue to focus on how to allocate resources, reduce the disadvantages of multi brand models, enhance their advantages, and make the multi brand strategy sustainable.