Three Advantages Of Outdoor Brand Collection Shop

"This year we see the trend of the outdoor industry going to the brand store."

Chen Guohua, an outdoor responsible person, said that with the improvement of outdoor products and the intensification of market competition, "outdoor clothing can no longer be the same as before, sold in the same way in two or three years, which is bound to require innovation in products and channels."

A collection store may become an option. When multiple outdoor brands enter the same store, the demand for brand products and cost performance will be higher.

Also known as the "brand concept shop", that is, in a unified name store, a collection of multiple brand products, the types of goods can cover clothing, shoes, bags, jewelry, watches and many other varieties, different styles and design concepts of the brand are called together in the same store, merging each other, condensed into a brand collection store of concern.

Although each brand

Different from the design concept, it is called together by the same store, and becomes a brand collection shop that deserves attention.

Compared with a single brand store, the composite multi brand comprehensive retail store model can meet different needs of different people and the different needs of the same person in different periods.

According to practitioners, brand collection stores have the following three advantages.

1. Customers stay long.

Product richness allows consumers to gain more initiative in the selection process.

At home, many Brand Company have calculated that guests do not stay in single brand shops for a long time, but in the store, the time for guests to stay is significantly higher than that of single brand stores 3 times.

They also calculate another account, the use of integrated store mode can reduce the rental pressure and personnel costs per square meter in the store, which is estimated to be 15% lower than that of the single brand store, but sales can increase a lot.

At present, from the perspective of shopping centers, they need not department stores, but just collection shops.

In fact, this is normal for most shopping centers in foreign countries, but in China, due to the insufficient market competition environment and the lack of collection shops, the local shopping centers have no confidence and opportunity to introduce a collection store.

For shopping centers, the benefits of introducing a store are far greater than that of department stores.

The collection shop is equivalent to the theme area, enlarging its selectivity and creating multiple highlights in a certain category, thus avoiding duplication with department stores and increasing the brand's richness.

3, regional differentiation can be carried out according to local conditions.

Different regional stores, the main brands are different, in each city, the main brand will also be differentiated according to local consumers' needs.

This avoids the embarrassment of the same category of commodities "beating the whole world".