Change To Create "Immersive Sense Of Cross-Border"

Immersive scene experience. Immersive, that is, let users immerse themselves in shopping experience. The whole process is complete and fluent, allowing users to complete shopping in a cool sense. This kind of experience should have no sense to all aspects of shopping: Guidance without feeling, promotion without feeling, no sense of payment. The user's attention is always immersed in the perception of the product without being separated, interfered or drawn out by other links. such Immersion without feeling It is relative to the reality of hard promotion. As mentioned above, such problems as scene confusion, payment difficulties and so on, all of these problems need to be cut apart.

The future is wet and tender. This is not only reflected online, but also in the online offline scene. This should be an important feature of the shopping scene in the Internet era.

Create this immersive shopping environment, let users interest and attention are immersed in the experience, weaken and weaken the unnecessary links, achieve the goal. It can create brand reputation, touch emotions and improve convenience, thereby greatly improving the turnover rate of commodities.

This will be a systematic transformation, including software and hardware transformation, process transformation, personnel training and so on. To achieve this immersive scene experience, we can start from the following aspects:

(1) user's Distinguish And introduction. This involves many technical improvements such as big data analysis, user portrait description, WiFi layout and so on. At this stage, the strategic layout of Baidu, Tencent and Wanda is also the evolution of technology. (for example, when you see a girl's clothes in the mall, you can take pictures and search, then shop around to complete the order).

It is necessary to remind that in the mobile Internet environment, free WiFi is becoming the standard of offline locations, but obviously, many places, including large traditional enterprises, have failed to do so.

(2) CRM system is simple and friendly. This is also online work, but will greatly affect the user's perception of the scene. Many traditional CRM management systems, Marketing system It is still old, software version is PC design, lack of update, complex operation, input information is cumbersome and time-consuming. This greatly affects the user's shopping experience. Therefore, simplifying the business process, realizing the system's electricity supplier, and iPad, mobile phone screen, shorten the process and time of business acceptance, is the necessary improvement requirements.

(3) open and clear layout. As mentioned above, compared with the business offices in developed countries such as Australia, the layout of such places in China is more complicated, which is not conducive to the user's shopping experience. Many shopping environments require a clear and simple commodity display path.

(4) flexible business management and payment. Most of the offline payment is still concentrated in the counter - cashier. Small shops are still available. For larger business offices and shopping centers, payment is a great effort: first, looking for cashiers, the two is queuing. In the mobile Internet today, the cash register should be destroyed. Now intelligent terminals are already popular, and payment methods, such as WeChat payment, Alipay, telecom wing payment, Baidu wallet and so on, are flexible and diverse. Users pay for the feeling instead of paying for the payment. A scenario that can be referred to is: using iPad to achieve business management and payment, employees are guides, business admissions officers, cashiers, all kinds of links, user experience and store efficiency.

(5) the convenience of commodity extraction. It is worth noting that the immersive experience environment under the line is immersed in the physical commodity environment, so as to facilitate users to purchase directly after extraction. In fact, it is not conducive to shopping: the two-dimensional code scanning, the wall on the Internet or roadside is enough, there is no need to set up a special store business. Cross boundary business.