In 2014, The Scale Of China Mobile'S Shopping Market Reached 929 Billion 710 Million Yuan, And Its Growth Rate Was Over 200%.

2014

In terms of PC share and mobile end share, the volume of China Mobile shopping in 2014 accounted for 33% of the total online shopping market in China, representing an increase of nearly 19 percentage points over last year.

AI predicts that the proportion of mobile terminal pactions will continue to rise in the next few years. In 2016, it will surpass the proportion of PC online shopping pactions and become an important choice for Chinese Internet users to purchase online.

According to Ari analysis,

The popularity of Internet users from the PC side to the shopping side of mobile terminals, the improvement of mobile shopping scenarios, the promotion of mobile payment applications, the increase in the layout of the mobile terminals and the development of independent mobile terminal platforms are all important factors for the rapid development of China Mobile's shopping market. It is expected that the growth rate of the mobile Internet will remain relatively fast in the next few years.

In the mobile shopping market share of 2014, Alibaba wireless, mobile Jingdong and vip.com mobile account for the top three, with a share of 86.2%, 4.2% and 2.1% respectively.

According to Ari analysis, (1) Ali wireless is a dominant company, accounting for 86.2%. Its wireless terminal provides platform services through Taobao + Tmall, and is pformed from the trading entrance to the no boundary life circle. (2) Jingdong has joined hands with Tencent to complete the layout of mobile terminals with mobile clients, WeChat shopping, mobile QQ shopping and micro stores; (3) vip.com, suning.com, jumei.com, No. 1 shop, Gome online, Amazon, Dangdang, trading treasure and so on have also made efforts to mobile terminals, and the market competition is fierce.

Annual hot spot inventory 1: micro business rise, friends circle buying spread

In May 29, 2014, the WeChat public platform announced the launch of WeChat store. Developers can use the interface to add goods in batches and quickly open stores.

WeChat store is based on the WeChat public platform to create the original business model, including the addition of goods, commodity management, order management, shelf management, rights protection and other functions, mainly through the sharing of friends circle marketing promotion, completed pactions in the WeChat ecosystem, but WeChat stores lack of effective supervision at this stage, the standardization and reliability of the future needs to be improved.

In October 13, 2014, Jingdong's pat Network formally launched a micro shop based on mobile terminals -- patting the micro shop, and will provide unified WeChat payment function for all businesses that patted micro businesses.

The characteristics of patting the micro shop is that the micro shop of the shop can get through with the PC patting store, including the shop order system, the payment system and the commodity system, and it can be used for the drainage of the micro shop by clapping the PC terminal. The main source of the traffic is the product of WeChat, mobile QQ and other Tencent.

In October 23, 2014, the domestic mobile e-commerce platform pocket shopping was announced at the "micro shop conference" in Beijing. The company successfully obtained C round of financing, with an amount of US $350 million.

The pocket shopping micro shop App was launched in early January 2014. As of September 2014, it covered 172 countries, with more than 1200 stores and 83 million independent visitors, with a turnover of 15 billion.

The micro store "seller edition" has lowered the threshold for opening shops, facilitating small and medium-sized businesses, but the "buyer's version" 2C business is still in its infancy.

In November 27, 2014, WeChat's third party service business bag Tong officially announced that it was renamed "praise". At the same time, there were three service providers, Zan distribution and Zan alliance.

With the slogan of "free micro mall", we have launched initiatives such as "Scene pictorial", "looking for people to pay for", "I want to give gifts", "reducing prices" and so on. At the present stage, no service charge is charged, and more than 500 thousand merchants have settled in by the end of the year, covering many fields such as household appliances, mother and baby, women's wear, etc.

Ari analysis shows that in the mobile Internet era, online shopping is increasingly showing multiple features such as vertical subdivision, de centralization and multiple entry. The emergence of a series of micro stores and micro businesses such as WeChat stores, pat shops, pocket micro stores, Zan, micro Union and so on, has reduced the threshold of shop opening, simplified the process formalities, reduced the marketing cost, and met the business needs of small and medium-sized sellers of mobile terminals to a certain extent. But for buyers, the strong relationship chain marketing based on WeChat ecosystem will, on the one hand, produce information harassment on users, or be shielded and pulled black. On the other hand, there is a lack of the third party guarantee mechanism, and the reliability of pactions needs to be improved.

Annual hot spot inventory 2: Tencent marriages Jingdong, Ali opens hundred rivers

In February 19, 2014, Tencent announced the strategic investment public comment, occupying about 20% of the shares.

Later, the public comment on business information, consumer reviews, group buying, restaurant online booking and other local life services, and QQ, WeChat and other Tencent products cooperation, public comment group buying service appeared in WeChat "my bank card" menu, the name is "today's food", get the location and financial management, Didi taxi and other parallel.

The marriage between the two countries is conducive to accelerating the layout of mobile providers, especially in the field of O2O, which is conducive to accelerating the expansion of its nationwide, especially the three or four tier cities, for the Tencent.

In March 10, 2014, Jingdong and Tencent reached a strategic cooperation and gained 15% of the shares.

Jingdong and QQ online shopping, patting, easy and fast business integration.

In May 2014, the Jingdong launched the first level entrance to the WeChat platform "shopping", and the Jingdong joined the first level entrance of the mobile phone QQ in August the same year.

For Tencent, the move alleviated the dilemma of the electricity supplier business and was conducive to the overall development of the group. For Jingdong, the successive access of Tencent mobile access has stimulated the rapid growth of mobile terminal orders, facilitating the overall layout of Jingdong mobile clients, WeChat shopping, mobile QQ shopping and micro stores.

In June 10, 2014, Alibaba group released the "code on scouring" open strategy, launched the "code on the Amoy platform."

"Code" will become an important part of Ali group's "cloud + end" strategy, helping users connect the infrastructure of the back-end trading system, cloud computing, big data and other terminals including mobile phones, TV, PC, offline stores, etc.

In October 14, 2014, the Alibaba launched a wireless open strategy to officially launch the business of "hundred rivers business". Ali will share Ali wireless resources in the plan, focusing on providing infrastructure services for mobile developers from technology, commerce and data.

In addition to Tencent, Jingdong, Alibaba and other giants, mobile terminal core enterprises frequently appeared: in May 17, 2014, jumei.com's New York Stock Exchange was listed, and mobile terminals accounted for nearly half; in September 30, 2014, vip.com mobile terminal penetration rate exceeded PC; in addition, Dangdang renamed the company at the end of the year and moved online, "wireless three treasures" pformation of fashion electric providers, beautiful said that the signing of super popularity idol EXO-M fully mobile, mogujie.com launched the slogan "fashion buyer First Street" slogan, continued to plough women deeply, star wardrobe pboundary sponsorship "goddess's new clothes" launched TV marketing, darling shop gift to help Lu Han open the market, and the mobile shopping market showed a "hundred flowers bloom" situation.

Annual hot spot inventory 3: Double eleven, double 12 Festival mobile training

In March 2014, holiday marketing launched around the "38 quarter" opened the first round of war in the mobile shopping field.

At the end of February, Taobao launched the "3? 8 life festival", and Lee Min Ho, the popular idol of South Korea, came to power. Before March 8th, Baidu invested 100 million yuan to hold the "Baidu Nuomi 3 7 girls' Day", and launched a price war against Taobao mobile.

In June 2014, Jingdong's "618" celebration activities started on schedule. The main force of this year's activities is in the mobile terminal. Users can receive red packets with different denominations through Jingdong mobile terminals, WeChat and mobile phone QQ. The red envelopes boom continues to rage.

In addition, the first order reduction, pocket spike, rocking tickets, repaid tickets and other promotional activities are only available on the client side.

In June 19, 2014, data showed that the total volume of Jingdong's orders from mobile terminals accounted for about 1/4.

In November 2014, Alibaba announced the "double eleven" record this year. On November 11th, the total turnover of Taobao Tmall reached 57 billion 100 million, of which the mobile terminal was 24 billion 300 million, accounting for 42.6% of the total turnover this year, which means that nearly half of the pactions came from mobile terminals.

Last year, the mobile terminal reached 5 billion 350 million, which is 4.54 times that of last year.

At the same time, from other electricity suppliers Jingdong, suning.com, Gome online, mobile phone orders account for the same proportion with Tmall.

This indicates that the Internet competition is burning from the PC side to the mobile terminal, and the 2014 mobile Internet has become the fruit of the 2014.

In December 2014, public data showed that the total turnover of Ali's "double two" accounts for 45.8%, compared with 42.6% of "double eleven", and the proportion of wireless pactions continues to rise.

In addition, on the eve of the 2nd and 2nd anniversary, the pat net officially accessed WeChat's "card pack", distributing red packets to consumers through WeChat service number, and large-scale festivals became an important training ground for mobile terminals.

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