Beckham Endorsed H&M Brand Advertising Again

In other words, this is not Beckham and

For the first time, this spring continued to continue friendly relations in British billiards.

The underwear series that started in 2011 is a blockbuster, whether you want to pay for it or not, anyway.

I would like to take a look at it.

Not only did they design advertisements by themselves, but also ran to Beijing to cry out for the brand, and in 2014, the two sides began to play swimsuit cooperation, absolutely sexy upgrade.

In the same year, Beckham designed the first season children's underwear product for his H&M underwear series, targeting boys aged 2 to 14.

The children's wear series adopts striped elements throughout the overall design, and is also a good sport style for Beckham.

Such a competent spokesman!

In order to celebrate this series of listing, although the word "celebration" is too written, it still has some selling points.

H&M released the photo of the advertisement very generously. The director of the advertisement is also the director of the "007 Quantum crisis", Marc Forster. Beckham, as spokesperson, or spoke. In addition to expressing thanks for her continued cooperation, she also spared no effort in commending herself.

The series includes jackets (29.99), white washed cowboy jackets (39.99), polo shirts (24.99), poplin white shirts (24.99), denim pants (24.99). The pink pants in the commercials have impressed many people. I don't know if anyone wearing such pink trousers outside the baby shell is so sexy.

I wonder if this cooperation is a male consumer or a female consumer.

I believe that the reason why the female consumers pay the bill is that they want to wear the same thing as Beckham.

However, the gap between Yan and his figure is not something H&M can make up for.

So, no matter whether or not to pay the bill, I hope that H&M will continue to cooperate before Beckham gets her back home for men's clothing.

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We are talking about Under Armour, which is famous for its fast dry tights, but it is very expensive to watch it, but even with its technology and content, some people even want to wear it together with the formal dress.

After 18 consecutive months of revenue growth of more than 20%, it finally surpassed Adidas in the second half of 2014 and became the second largest sport brand in the US market.

After releasing the brightest 2014 fourth quarter earnings report, Under Armour also gave Adidas a knife: in an interview, the 41 year old company founder and CEO Kevin Planck (Kevin Plank) said she did not want to talk about this "most stupid competitor".

In the sports market of North America, competition for second is much easier than competition. In 2014, the total revenue of Under Armour exceeded $3 billion, but this is still only 1/10 of Nike.

However, in the stock market, the price of Under Armour listed in 2005 is almost two times that of Nike.

Under Armour does not seem to be afraid of confrontation with Nike.

In the summer of 2014, Kevin Durant, who jumped out of the Nike sponsorship contract, was faced with a very sincere sponsorship contract of Under Armour - the total price of $285 million in 10 years, Kevin Durant (NBA).

Finally, Nike had to match the offer before winning the NBA leader.

In the field of sports and social interaction outside clothes and shoes, Under Armour wants to become another Nike.

In the past two years, it has bought three App related to fitness and health. At the beginning of CES 2015, Under Armour also announced cooperation with HTC to enter the more wearable device field in the past two years.

If you look back now to see the history of the development of Under Armour brand (only 20 years), you will find that this is a company that is quite focused on subdivision. In the first 10 years, they only sell tight fitting sportswear which is fast and dry, and they don't even do sports shoes.

Until now, Under Armour still occupies 79% of the United States sports apparel market.