Roman Originals Fire.

The debate about color is actually very simple. Everything is "brain filling". If the brain is filling the light source and seeing the blue black, if the brain is filled with shadows, it will see the white gold.

No matter what the brain patch is, the skirt maker Roman Originals is a fire.

For them, this is really an accidental viral marketing.

Next, they really plan to produce platinum skirt.

This is the skirt.

These two days #Thedress's TAG appeared in every corner of the Internet.

Ian Johnson, the creative director, said in an interview that he was "confused".

"The company is working on the design and production of the gold color matching skirt. The skirt will soon be on the shelves. They will have to catch the ride quickly.

Johnson also revealed to the media that after the accident, the sales of the skirt increased by 500%, and that of the official website increased by 2000%. Ellen DeGeneres also booked the skirt for the night, ready to wear it on the show.

Roman Originals is a British.

Brand, they opened their first store in the UK in 1995. In 2007, the company's online website was established, and 2013 women's bags and shoes production lines came out.

Last year, their stores expanded to 100.

It may not be long before people can see the truth of the dress in each of their stores.

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According to the announcement, the urban beauty will buy the design, research, development, sales and manufacturing business of the brand intimate clothing products owned by the seller, including Ordifen, ruby and Yi Xia brand and several assets related to the business.

In addition, the group will provide Shenzhen Shanghai with entrusted loans of RMB 105 million yuan through the China Merchants Bank Shenzhen branch.

Zheng Yaonan, chairman of the city beauty, said the acquisition is consistent with our group's strategy to optimize product and brand mix, enhance product quality and expand sales channels, retail network and area coverage.

"After the acquisition, the urban beauty can be established in the high-end clothing market in Shanghai through the perfect sales network and famous brands of Ordifen, and it is expected to expand its penetration in China's personal clothing market."

Public information shows that the Ordifen brand originated in Taiwan and entered the mainland market in 1993 as one of the old brands of high-end clothing.

Shanghai Ordifen won the "China well known trademark" in 2012, and its retail sales of bra and women's underwear in 2014 ranked fifth and seven respectively.

At present, Shanghai Ordifen has 614 retail outlets, including about 250 self operated stores and 364 franchised stores, and has comprehensive sales channels in China's first and second tier cities.

In addition, the company also has a number of intellectual property rights such as patents and trademarks for personal clothing products.

In June last year, the city beauty first landed in Hong Kong stocks as underwear, and soon handed over the first interim results after listing: the total income was 1 billion 736 million yuan, up 33.6% from the same period last year, and gross profit margin increased 3.9 percentage points to 40.1% from 36.2% last year.

However, because the city beauty starts from the two or three line cities, the positioning of the parity and fast fashion makes its brand premium slightly less. So in recent years, the urban beauty is also trying to improve its brand value. By improving sales channels and product mix, advertising image publicity and so on, it will expand the share of the high-end brand market and improve the gross profit margin.