Gao Jiali, Managing Director Of Adidas Greater China: Five Years Did The Right Three Things.

Store Design Definitely Affects Consumption Desire.

From window display to clothing matching, we should proceed from the humanization. We have also seen the failure cases, because they did not carry out in-depth analysis of the target group, did not have a clear understanding of their brand positioning, may have spent a high cost of decoration, but let consumers have a sense of distance.