Ali Scan Code To Buy Or Accelerate The Pfer Of Retail Industry To The Online Market

Recently, Alibaba announced the women's Day "38 sweep code purchase" activity's achievements.

According to official data, the activities on women's day only started 10 minutes, and more than 380 thousand users participated.

According to media reports, the total sales volume of broom code shopping activities is equivalent to the daily sales of nearly 1000 supermarkets at 9 -24 points.

Experts pointed out that Ali's sweeping code shopping will force retailers to pform to the Internet as soon as possible, and speed up the pfer of offline retail to the online market, which will make great changes in China's retail industry.

Following the success of its November 11th annual "double 11 shopping Carnival", Alibaba also made women's Day "38 scan code purchase" through the way of sweeping shopping.

According to official data released by Alibaba, women's Day activities started 10 minutes, with more than 380 thousand users taking part. The proportion of post-90s accounted for the largest, reaching 47.25%. After 00, users ranked second, accounting for 36.11%, and Shanghai became a city with a large number of participants.

According to media reports, the total amount of merchandise sold by the scavenging and buying activities is equivalent to the sum of the daily sales of nearly 1000 first tier city supermarkets at 9 -24 on women's day.

Data show that the average daily sales volume of single stores in WAL-MART and other large cities is about 500 thousand.

Some netizens are making blueprint. After the opening of the code purchase activity, the counters such as cooking oil and diapers are overcrowded.

It is understood that the scan code shopping promotion is the development strategy announced by Ali group in June last year.

Industry analysts said that the scan code purchase activities

There is tremendous pressure.

In this regard, the China E-Commerce Association's online marketing promotion center Director Ren Jen said in an interview: "Ali built the sweep yards shopping scene, almost under the line.

It is an important step to force the chain stores and stores to pfer from the line to the line.

"It's hard for many manufacturers to set up their own O2O mode.

Such barbaric means will force retail businesses to pform to the Internet platform, such as Taobao stores, Tmall and so on.

The electronic commerce platform will buy this mode by scanning the code, providing a powerful mobile terminal entry for retailers, so that the brand from the manufacturer to the retail chain will have to integrate into the network.

However, for complex commodity categories, some commodities can be purchased in advance, but some commodities such as medicines are temporarily needed. Therefore, not all products can be pformed into the Internet.

"Not all commodities are suitable for sweeping yards, but this practice has accelerated the pfer of offline retail to the Internet as a whole," said Monet. "China's retail format will change dramatically in the future.

If chain stores and shopping malls want to maintain the advantage of offline sales, they will be able to develop in the future.