Site Selection Method For Clothing Franchises: "Parasitic"

Location selection is a top priority for investment in clothing stores. Because new stores are often not popular enough, we can look at our neighbors when we choose a clothing store. It is a good choice to sit in the same place with similar brands, because some of the selection strategies are "parasitic".

Besides, it opens beside the mall.

Shops will also attract many consumers.

The second step is to inspect the surrounding environment first, and then observe them in two ways. One is the merchant's perspective: what signs indicate that the site can be created.

Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area. There are also popular strongholds in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you are confident of making your own difference.

Also, pay attention to the diagonal or not far away.

Will you take away your business? Are you able to take steps to intercept customers on the customer's action path? Always pay attention to the position of your opponent and find a place to fight against it. You must stay in the lead. Otherwise, the business will be on the low side in the downwind of the same nature store.

First of all, you must know where people are going, not just there, like the breakfast shop where the office workers will walk, and the video rental shop will be on the way home.

You can spend some time calculating the number of people in the morning, afternoon and evening in the area of interest, and statistics the number of people entering the shops nearby to find out the proportion of office workers, students and housewives, and at least at the Ping Yue and the weekends, to know the exact distribution of the crowd.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.

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As a variety of real estate investment, the purchase of shops has the dual characteristics of both renting and self-supporting, which has attracted the attention of investors.

However, it is not easy to buy a shop to make money. The choice of shops is very particular.

Investment shops pay attention to lots. There are generally three kinds of shops: the first is the mature central business circle; the second is the formed business circle, which is adjacent to large residential areas or employment centers, attracting large numbers of employment office buildings or economic development zones; and the third category is the interior of residential areas.

In the mature central business circle, the investment shops are large, and the nature and development level of different business circles will directly affect the operating efficiency and the rents of the shops.

The operation of this shop is borrowed from the popularity of the whole business circle at the very close distance. Moreover, there is a constant guarantee of the flow of people.

Generally speaking, the employment center provides the demand market for residential areas, and the residential areas provide sufficient labor for the employment centers.

The rise of shops will start the two boom of housing and employment, especially the quality and price of new buildings will increase significantly, which in turn will increase the value of shops.

If the shops in the investment zone need to be more careful, on the one hand, the flow of people is limited; on the other hand, the consumption of the residents in the district is only for convenience, but it is difficult to have sustained and large consumption.

Suitable for investment in the District store, preferably in a larger scale or open area, there are spacious block roads, the main entrance and exit, street corner and other location shops are the best target for investment.