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Buyers Are Troubled By Seasonal Alternation.

2015/3/14 9:14:00 47

ClothingShoppingBusiness

Buying winter clothes? Spring clothes or summer wear? Are you facing?

clothing

The whole row of clothes in the East, spring and summer in the shop can not help but make some trouble.

The recent hot and cold weather has not only made consumers feel confused when choosing new clothes, but also even clothes dealers.

Because of the different needs of customers, some people are still wearing winter clothes, some people buy spring clothes at this time, and others start buying summer clothes.

Many clothing stores said that the three season clothing sales together, this situation is rare.

It is understood that the clothing industry has always been "relying on heaven".

industry

Before the Spring Festival, there was "warm winter" in Lincheng. Many clothing stores took the spring outfit early in order to seize the opportunity, and winter clothes entered the stage of discount and clearance, and some anxious clothes shop owners even began to wear some summer clothes.

"It's mid March now, and you can wear summer wear around May."

A downtown clothing store clerk told reporters.

However, in recent days, a few days of "down spring chill", so that many people will have to take off to dry clean down clothing down again.

This volatile weather can upset the "biological clock" of clothing sales.

"The three season clothes are sold on the shelf, which challenges our sales ability and we have to sell it as soon as possible, otherwise the summer clothes will be on the market in a large number of time."

Ms. Lee, who runs a brand of women's clothing in the urban area, said that the weather had made the obvious "season line" of clothing sales blurred, so she had to find a way to adjust it.

business strategy

As soon as possible, sell overloaded winter clothes and new spring clothes as soon as possible.

The shopkeeper told reporters that in the four seasons of the year, clothing sales time in summer and winter would be longer than that in spring and autumn.

"But in recent years, fashion design has been biased towards mashup style, so that the clothing elements of the same brand under different seasons can be combined as much as possible.

To put it simply, the two seasons of clothing can be worn together, so that it is both fashionable and warm.

Mrs. Li said with a smile.

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