Tips For Underwear Store Marketing

In the United States, supermarkets once tried to display beer and diapers together to stimulate sales of beer and diapers.

The reason is that big men in the United States are often ordered by their wives to buy diapers to go home to their children before going home. While completing their wives' duties, these men do not forget to take care of their hobbies, and often buy some beer home with them.

If the beer is far away, the customers who are not very keen on beer may neglect it, and once their beer is near, their consumption desire will be ignited instantly.

In fact, in life, this suggestive stimulation will still exist frequently. Businesses can make customers buy more seemingly irrelevant goods by using this suggestive way to promote shopping.

Then, in our store, we can also achieve this effect by centrally displaying or displaying combinations of related commodities.

We are helping customers.

When a customer takes a coat, he often tries to give him a coat. In fact, we can help customers choose trousers or shirts to try on at the same time, so that the matching effect with the coat will be better, and the sales of the whole product will also be promoted side by side.

When a customer chooses a single piece of clothing, an excellent guide should immediately think that this garment can be better with other products.

At this point, shopping guide needs to do is to take the initiative, enthusiastically and quickly to match the guests, so that guests can experience the whole effect.

For example, if the customer chooses a single skirt, we can help her match the appropriate shirt, shirt, sweater and so on. If the guests choose a sweater, we can also help the guests to match their coats, trousers or skirts, and even match them with exquisite necklaces, leather bags, brooches, belts, etc.

Our terminal stores often have some promotional activities, such as sending 300 to 100, buying two to send one, buying 200 to 80, etc. these promotions, on the one hand, promote the popularity of stores and enhance the performance of stores. On the other hand, they help us improve our customers' prices in disguise.

At this time, our shopping guide should seize the opportunity to make use of the sales promotion opportunity and remind the guest with an exciting tone: "this bra is 268 yuan, you can choose another underwear for 300 yuan, so that you can send another 100 yuan shopping coupon."

This kind of language can stimulate customers' purchase.

Raise the unit price.

Most of the time, our shopping guide believes that when customers choose to pay the bill, business is almost done.

In fact, if the customer bought 378 yuan clothes, would we ask him to pay directly? At this time, can you just say, "Miss, the clothes you choose are 378 yuan, and then we can see that our Brooch can match your dress, the chest flower is 22 yuan, and it adds up to exactly 400 yuan."

When we look for small change for our customers, sometimes customers may be in trouble and refuse to collect a small amount of change. Why don't we try to recommend our accessories at this time? So check our cashier and try to put more accessories near the cash register.

The chance of success is very high. When you check out your bills, these gadgets will be sold.

Do not belittle these gadgets, and unconsciously, your unit price will increase.

After a month, your sales volume can go up to a higher level.

Most of the time, our customers are shopping with friends. When our target customers begin to choose in our shop, we must never neglect her companions.

Clever salesmen not only know how to please their partners, but also encourage him or her to try when the time is right.

Anyway, idle is idle. This way not only can get friends' affirmation to shops, cultivate potential customers, but also actively promote joint sales.

When customers are reluctant to put up with a few clothes, we can tell customers: "you also bring two pieces to your family and friends. Now it's a special offer. It's a rare opportunity."

Is this a way to raise the unit price of customers?

When customers need us to recommend goods to him, we should not just show a product to customers. You can show him two or three pieces at the same time. Of course, these three things need to be different.

The reason is very simple. When you show a product to a customer, customers may like it or they may not like it.

If the customer likes it, it will be fine. If it doesn't like it, it will kill a stick.

Although you can make second recommendations, the trust of customers has dropped, because people often pay more attention to the first feeling.

If you try to show two or three items to customers at a time, they are in disguise to give way to themselves, because in these differentiated three products, customers may choose one of them, at least the chances of your failure are reduced a lot.

One of the three paragraphs is two times more satisfying than a one, so why don't you do it? And even if the customer is not satisfied, you show second times more chances than just showing one at a time.

And there is another big possibility that customers may choose two of the three items you display, and your performance will double.