The United States Becomes The New Favorite Of Luxury Retailers.
Recently, Credit Suisse statistics showed that the number of Americans and Chinese who had a net wealth of more than 50 million dollars in 2014 was 8: 1.
The United States will remain the richest country by far, and its aggregate wealth will exceed 114 trillion dollars by 2019.
In fact, the luxury consumption power of the United States has long attracted the attention of the luxury goods industry. Many luxury retailers have regarded the American tycoons as the biggest driving force for brand growth, ranking ahead of the Hongkong giants and the Russian tycoons.
Norsa, chief executive officer of Ferragamo, a luxury footwear manufacturer in Italy, said: "in the past year, the United States has been at the top of our investment plan.
The west coast is full of opportunities. There are technology industries and tourists from Asia. As an important window to Latin America, Miami is also full of business opportunities. "
He also said that because of the economic weakness, exchange rate pressure and the impact of economic and political turmoil, the European luxury industry has been struggling to cope with the slowdown in emerging markets, which once seemed to have great potential for growth.
According to Bain consulting, sales of luxury goods in China will decline for the first time, thanks to anti-corruption.
The weak rouble and low consumer confidence have seriously affected Russia's sales performance.
Bain consulting expects us personal luxury spending to grow steadily by 5% over the past year, to about US $73 billion, compared to China and
Russia
These once large households may suffer negative growth.
At the same time, the world's largest
Luxury goods
The report released by manufacturer Louis Weedon also highlights market changes.
The group said its annual sales in Asia declined by 6% in 2014 compared with the previous year, and sales in Europe increased by 3%.
However, the group's sales highlights appeared in the US, and its annual revenue increased by 8% over the same period last year.
David Friedman, President of fortune consultancy Wealth-X, said there are many factors to promote luxury consumption. First, most of the growing wealth in the United States comes from good performance.
Equity market
Secondly, the highest marginal income tax rate also contributed to the fact that the American rich had more money to spend. Thirdly, high skilled and high-income immigrants from all parts of the United States also promoted high-end consumption. In addition, the steady growth of international tourists was also an important reason for the increase in luxury sales in the us. Last year, the United States estimated that the United States attracted 74 million people to travel.
The French luxury brand Hermes is expanding its scale in stores such as Dallas, Houston, Miami, Boston and Seattle, and plans to open a new trend shop in California's Palo Otto.
Hermes will also open third stores in Manhattan.
Robert Chavez, the group chairman, said: "before, we were very concerned about the growth of the BRICs."
But the world is changing. Now the United States has become a strong consumer market.
However, not everyone is bullish on the US market.
Analysts at Morgan Stanley said that the rapid growth of luxury consumption year after year may not be sustainable.
Analysts said that the weakness of the euro and yen could inhibit the number of tourists to the United States and their expenditure.
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