LOEWE Creative Director Has Increased Sales By Nearly Four Times.

So far, he has done a good job. Loewe has got a beautiful sales figure under his guidance. Recently, in an interview with fashion news website Fashionista, Anderson said that from the end of 2013 to join Loewe, the sales of clothing brands have increased by 380%.

At that time, when he was the creative director, Stuart Vevers quit. Loewe In the industry, Spain has a 168 year history. Fashion brand Worries about the future. "The addition of Jonathan Anderson has injected a lot of fresh ideas and surprises to Loewe. He also relied on his creative mind to rebuild the brand from all aspects. New York Luxury goods Chain Corporation Barneys commented.

In an interview with fashion website Fashionista, Anderson talked about her dramatic initial contact with Loewe.

"I disguised myself as a reporter for i-D magazine to visit the Loewe factory." He said, "although they had been broken down just when they entered the door, their factory made a very good impression on me, and I enjoyed it very much from staff to their design archives. So I made a decision as soon as I went out, and I was willing to accept the invitation to become their new creative director.

The design style of Anderson is known as "neutral", and this is also brought to the design of Loewe. When he announced that he had become the creative director of Loewe, Anderson immediately launched more than 100 pieces of his own design, most of which are gender neutral. After that, Anderson specially designed a handbag called "Puzzle" for Loewe, which was also popular after its launch. It even surpassed Loewe classic Amazona handbag in sales volume, which is 27% higher than that of the latter.

But he did not completely subvert. In handbag color selection, many handbags designed by Anderson have been used in the classic color of Loewe - a color between dark brown and red hide, called "Oro". Jonathan believes that this kind of color matching is a part of Loewe that needs to be maintained and inherited. And he likes this color himself.

In Anderson's view, good design should be interesting and boring, and more importantly, it must be topic oriented so that people can remember it at a glance. "My design must be conspicuous." In an interview with Fashionista, he said, "my designs are liked and annoying, but even if they are annoying, they are better than nobody."