Why Does The Annual Output Value Of Home Textile Exceed 25 Billion?

The first Haining China home textiles (spring) Fair ended in Haining, Xu village. In a short span of 3 days, tens of thousands of merchants felt the "design power" of the home textile industry in Xu village.

Wei Weijuan, a household textile manufacturer in China, has been doing curtains business for 20 years. The store has only a dozen square meters, behind which there are more than 100 R & D teams.

Wei Weijuan said that she not only has a manufacturing plant, but also has a product design and Research Center, and every quarter will have new products developed independently.

"Initially, what customers want and what we do. Now is what we have and what our customers are ordering. " Wei Weijuan's greatest feeling is that innovation is the foothold of enterprise development.

Almost all the shops in China's home textile city in Xu Cun town, Haining, are home textile enterprises. Design has become the consensus of home textile enterprises in Haining Xu Cun town. Every enterprise's products are their own R & D design, it is hard to see the situation of "bump shirt".

More and more textile enterprises in Haining begin to attach importance to design power. Haining Jin Yonghe Home Textile Weaving Co., Ltd. and Zhejiang Sci-Tech University have cooperated to increase design and research efforts. Haining golden color Dragon Textile Co., Ltd. has invested about 600000 yuan in design funds this year.

Xu Cun Home textiles To a certain extent, it represents the design trend of Sha and curtain fabrics this year. Come from Henan Wu Guohui, a businessman, said that this time he attended the Haining China home textiles (spring) exposition, and he came to see this year's popular weathervane.

As an important production base for China's sand publishing and curtain fabrics, Haining's Xu Cun home textile industry has developed over the past 30 years, and its annual output value has exceeded 25 billion yuan. However, China's home textile industry is also facing difficulties such as labor cost and land cost.

In this regard, Haining home textile industry base is also striving to upgrade and improve the R & D capability of products. Jiang Zhongmin, chairman of Haining China Home Textile City, said that the Haining home textile industry base not only has jointly established the Haining home textile research center with The China Academy of Art, but also has reached a strategic partnership with the "European design center", and has introduced the most advanced production technology to attract domestic and foreign home textile enterprises.

In this time Home Fair Bai Ravi Tis, President of the European design center and Dean of the school of design, Politecn Milan, praised the cost performance of Chinese textiles. He said that China has a strong industrial capability and will further help Chinese enterprises locate themselves in the global fashion industry by finding ways to promote exchanges between Chinese enterprises and designers and their European counterparts.

Organizers also revealed that relying on this exhibition platform, Xu village will further invest in docking interior designer platform, set up a team of Chinese interior designers member units, enhance new product research and development capabilities, and create the first station for new fabric production.

Zhu Weiqiang, Secretary of the Party committee of Xu village, said that the Home Fair will not only start the brand of Haining home textiles, but also expand its influence both at home and abroad. "It will also greatly enhance the overall R & D strength of Haining's home textile industry."