Jimmy Choo Profit Growth

Jimmy Choo chief executive Pierre Denis said in a telephone interview that the sales growth of the brand in the past year mainly came from the retail market, including 9 new stores, China accounted for more than half.

The latest earnings report shows that footwear as a brand's main category contributes 3/4 of sales.

Last May, the new women's shoes series CHOO.08 degrees, led by creative director Sandra Choi, promoted sales growth.

Unlike Jimmy Choo's luxurious thin tip wind, this series focuses on knight boots, Bullock shoes, masculine casual shoes and sports shoes, and caters to the fashion trend of the fashion industry and benefits from it.

In addition, Jimmy Choo's men's shoes accounted for the smallest proportion of revenue, only 5%, but the fastest growing category.

Denis added that the brand reaction of the first brand name Jimmy Choo Man released last year is also "better than expected".

Founded in 1996, Jimmy Choo was co founded by footwear designer Zhou Yangjie (Jimmy Choo) and Tamara magazine, a former magazine editor of Vogue magazine.

The brand 4 inch classic high-heeled shoes are known for its popularity in the hit TV series "sex and the city", the heroine Carrie Bradshaw.

Subsequently, it also helped the celebrities of the British Princess Kate Middleton, Kate Winslet, Natalie Portman and so on. Jimmy Choo also succeeded in becoming the top tier in the shoe industry in less than 20 years.

In October 2014, it was listed on the London Stock Exchange and became the first luxury shoe brand to be listed.

According to the financial report, Europe is still the first market of the British brand, followed by the United States.

As an early development brand, the overseas market of Japan gradually matured, which increased by 30% last year.

According to Jimmy Choo's listing prospectus last year, Japan contributed more than half of the sales of Jimmy Choo in the Asian market, accounting for about 10% of global sales.

Jimmy Choo in addition to

The Asian market has not yet completed the overall layout, but it still can not stop the enthusiastic fans' pursuit of the brand.

Last year, sales growth in Asia (except Japan) reached 34.5%, becoming the largest Jimmy Choo growth market.

Thanks to the star effect caused by the Korean drama "you from the stars", the classic "Abel" of the heroine pedal has been sold out in Korea, and has also been hot after coming to the Chinese market, which has led to the sales and attention of the whole brand.

In addition, Chinese tourists have become the second largest tourism customers of Jimmy Choo.

Denis even said that the sharp decline in the number of Russian tourist consumers is bound to have an impact on our 2015 performance. However, he believes China's tourism consumers should be able to make up for this gap.

Bain released in January this year, China in 2014.

In market research, Jimmy Choo is ranked fifth among attractive new luxury brands (after Balenciaga, Michael Kors, Kate Spade, Alexander McQueen), with a reference rate of 22%.

The report also quoted a luxury consumer's reply: "after watching the Korean dramas, I really wanted a pair of Jimmy Choo, but this shoe disappeared in a few days."

Having a pair of Abel Pump will definitely make you a fashion fad. "

At present, there are 125 stores, of which 13 are direct stores.

Denis said it plans to open 10 to 15 Direct stores this year.

In view of its excellent performance in Asia, the new outlets will mainly focus on China in order to continue to drive brand growth.

Sohil Chotai, an analyst at Edison Investment Research UK, said: "other luxury brands are slowing down their pace of expansion in China and the Asia Pacific region, while Jimmy Choo's penetration in the Asia Pacific region is not enough.

In our view, it will find a growth point in the key luxury market (China).

Asked whether the company will reduce the price of the Chinese market with the pace of Chanel to narrow the global spread, Denis replied that the company has not made any price adjustment action, "we are all concerned about this issue and consider how to deal with it".