The Shiny Shop Image Is Crucial.

　　 store The boss must remember: store image can sell money. For cosmetic marketing, store image is product value. A professional survey conducted in 25 towns in the north of Henan in 2008 showed that 50% of the village store stores had a poor image of 40%, and 10% of them were better.

The so-called poor refers to the absence of ceiling, floor or wall. Renovation There is no uniform counter image or outdated counters and products displayed in the image, no or using poor store recruitment and other internal and external environment; generally speaking, there is basically a simple decoration inside the shop floor and wall, which has a more uniform. Counter image Although it may be outdated or outdated.

The problems existing in many stores are mainly in three aspects:

1, lack of marked signs:

A big yellow M, customers can know from far away that it is McDonald's; a rotating tricolor light box, customers know that it is a barber shop. Then, many shop owners do not pay much attention to the role of signboards. In the above picture, if customers do not take a serious look, they will not know that this is a store selling cosmetics. And how many customers walking from the street will see from a row of signs that it is a cosmetics shop?

2, dim light:

Customers, like moths, are light headed and willing to shop in bright and clean shops, especially cosmetics shops that attract female customers, who are more interested in beauty. Like the shop in the picture above, the lights are dim, the shop owner is saving electricity, but he has lost many customers.

3. Messy display

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Nowadays, many news reports are exposed, and some illegal businesses sell fake brands through the network platform. Some lingerie businessmen often posted their posts online, saying that they were inadvertently buying goods online and entered large quantities of fake goods. In the face of such a situation, how should underwear shoppers do when they purchase goods? How to identify genuine underwear?

Here is how to identify brand underwear when you buy goods.

1, all the planes, lines, and the curve part of the combination are smooth and smooth.

2, all kinds of underwear logo, including manufacturer's trademark, size label, material composition and wash and burn sign, should be fully standardized. Branded underwear in the market is mostly produced in China. According to the specific provisions of the state law, there should be Chinese identification and domestic clothing size size. Brand high-end clothing is very particular in fabric, concentrate, workmanship, style and so on. The brand that does not lack will have its own brand style. An underwear can be identified from the following aspects.

3. Brand underwear will match well in terms of color, textile organization, fabric style, thickness and so on when choosing fabric and accessories.

4, exquisite workmanship, uniform and neat needle, all stitches will never have heavy needles, leakage of needle, line no skew, wrong distance and other defects.

5, most of the brand underwear accessories are specially customized, with brand marks on them. The attachment and sewing of the accessories are also very exquisite. The buttonholes are neat and uniform, and the thread is even and delicate.

6, because of the brand underwear production is exquisite, so will not easily appear lines, bubbling and other defects, it is more difficult to find sewing defects.