Luo Shaoqiang: Chinese Women'S Shoes Are Coming In Fashion Era.

Reporter: would you please briefly introduce the brand of Q fashion shoes?

Luo general: Q fashion shoes, one year design more than 30000 new shoes, selected 1800 models to the market. Q, representing QUEST, symbolizes the brand concept of Q constantly seeking new ideas, because Q believes that "every day is a new self" is the real desire of every fashionable woman.

　　 Q Keep up with the trend of fashion and draw on the pluralistic trend elements for creative inspiration and innovation. Find the balance between utility and fashion, create the best style design, provide the most fashionable and fashionable shoes for urban women, adhere to the changeable and innovative design concept, and provide more choices for customers. In the future, Q will vigorously expand its foreign market, step onto the international fashion stage, and create a world-class fashion shoes brand.

Reporter: we noticed in the exhibition that Q made a new English name. What's the meaning of the new name?

Luo general: after repeated consideration, Q decided to change the English logo. The Chinese meaning of "Q" itself means "providing the brand of shoes and bags for people who have thoughts and pursuits". The new English name, "It s Q", is not only more suitable and easier to read, but also more capable of being reflected in the Chinese name "Yize Q". brand "QUEST TO NEW" concept; at the same time, "It" s Q is still an answer, "fashion best solution, It" s Q!

　　 Reporter: in spring and summer this year Women's Shoes What's so special about design?

Luo general: this year, Q fashion women's shoes, spring and summer new products are outstanding: the fashion concept of "shoes package combination, overall collocation". In terms of product color, the application and research and development of colors are carried out according to the results of cooperative research with the popular color association, and combined with the summer natural elements, 1000 new series of products are introduced to meet the urban women who love fashion matching.

The theme of this series is the three major themes of "dream rebirth", "vitality regression" and "awakening self". "Dream rebirth" shows a soft spring scene with varied swimming pool blue and sweet pink. Strong red highlights summer passion, a red peach hundred turn style, and easily depicts the dream heaven. "Vitality return" is orange, Zhu Hong, scarlet, and fresh blue, sparkling and leaping under the colourless background. It combines with the simple profile to bloom the youthful vigor and return to the original intention. The "wake up self" is full of charming neutral grey, low-key, with endless charm, bold silver and lemon yellow awakening to the self in the workplace.

Reporter: what are the highlights of this chic2015 Q?

Luo general: first of all, more than 400 spring and summer new products have been selected, which have been injected into the fashion concept and design essence of Q for ten years. At the same time, in order to display products more vividly and intuitively, Q also brings a stunning fashion show.

The second bright spot is that Q and China Fashion Color Association jointly released the fashion trend of Chinese fashion shoes 2015 spring and summer in the CHIC exhibition. As the first "China fashion women's fashion trend publishing base", Q has been committed to the research and development of fashion women's shoes, and has made color research results with peers and consumers.

Third, this year, the Q brand is founded 10th anniversary. It is also the first year of brand upgrading. CHIC2015 shows Q in a brand new image. This exhibition hall is designed with three-dimensional relief and streamlined streamlined elements, presenting artistic space full of fashion and rhythm.

At the same time, this is a fashion exhibition designed by Q, and a high-tech new media interactive device is designed at the scene. We bring a very creative "sweet mouth magic mirror" to interact closely with guests. As long as standing in front of it, the mirror will immediately jump out of praise. Q set up the "time and space gate" in the commercial plaza of the exhibition center, and completely overturned the experience pattern of the traditional retail industry. Artists can interact with the passers-by in time and space. In modern multimedia era, people communicate with each other more frequently through mobile phones, text messages, e-mail, WeChat and so on. Face to face dialogue, sitting down and interactive chatting are becoming less and less, and the opportunity to interact with strangers is even more rare. The original intention of this idea is to narrow the distance between people, create interaction and surprise, and increase the fun and emotional connection of each other's lives.

Reporter: Q is still growing rapidly in the current market environment. What unique marketing methods can be shared?

Luo general: Q has set up collocation guidance service in the experience store, specially invited "fashion collocation teacher" to shop to provide customers with pertinent collocation advice. Because when a customer says, "I don't like these shoes," she is often dissatisfied, or the price is unsuitable, but more often, "I don't know how to match my shoes with my own clothes". Yise Q "collocation guidance" service is intended to break the doubts and vacant doubts of customers, and dress up more confidently.

Reporter: in recent years, the channel innovation of clothing brand has always been the focus of enterprises. What suggestions do you have for channel integration and innovation?

Luo general: first, channel resources should be analyzed according to different business circles and customer groups, and different commodities and pricing strategies should be followed. Next, we should focus on the interpretation of terminal services and products, give customers more information about products and brands, and guide services to be meticulous; third, a good terminal environment to provide customers with a beautiful visual experience; finally, through some technology experience equipment, communicate and interact with customers' minds, so that customers can have a fresh understanding of brand.

In short, in the terminal's innovation and service, each brand is improved according to its own reality. Q is now upgrading through the upgrading of the terminal image to achieve the above four aspects.