Sulang Bought Denmark Men'S Clothing And Shared Global Resources

In 2014, the industry struggled.

For the sulang group, it is also a year of frequent movements.

At the end of last year, Shu Lang's "honeycomb" brand collection shop opened for trial, marking the beginning of the new cross-border development era. After more than a year's inspection, Shu Lang and Danish PWT group reached a strategic cooperation and introduced Wagner's BISON, SHINE ORIGINAL, LINDBERGH, JUNK de LUXE four men's clothing brands, and formally entered.

Field.

In 2015, the development of the diversified industries of Shu Lang was increasingly clear.

After fifteen years of development,

Become the mainstay of China's garment industry.

The news of women's wear experts' acquisition of overseas men's clothing was shocked and pleasant.

Wu Jianmin, chairman of Shu Lang, said that this is a natural outcome.

"It was the other side who found Shu long," Wu Jianmin said. "They contacted ten China."

And then we screened them and chose Shu Lang from ten families. After more than a year's investigation, we also chose them.

Because Shu Long's brand is good at European style and has a number of outstanding European designers, Wu Jianmin said that at the very beginning, it was biased to look for European brands. "Shu Lang has fifteen years of experience in the clothing industry. Wagner is also a famous European brand for more than 10 years, and both sides are equal in strength."

It is understood that Wagner is the middle end of the brand collection shop, its four brands BISON, SHINE ORIGINAL, LINDBERGH, JUNK de LUXE each has its own characteristics.

For example, BISON provides practical, fashionable and durable outdoor fashion for straight men; SHINE ORIGINAL is designed for young people to build cool jeans and fashionable jeans; Lindbergh is designed for men who are perfectly balanced in design, quality and price, and is the only brand for the US air force to design and produce uniforms; JUNK DE LUXE, as the newest member of the Wagner brand family, is a modern engraving of classic fashion elements.

In the clothing industry, there are mainly two kinds of multi brand development: one is to split up the brand with different styles or different positioning through the parent brand, and the other is to integrate the brand through capital acquisition.

Why did men choose to buy a collection shop with four brands instead of a single brand? Wu Jianmin laughed and said, "it's too much."

He explained that the brand of Wagner is very interesting, and its four brands can be combined and exist independently.

"Through cooperation with these European brands, we have brought us new experience in goods supply, logistics, ODM, market popularity and so on. This is also an advantage of strong alliance."

Wu Jianmin disclosed that the online layout of Wagner brand in China has entered the final stage, and the first entity store will also be released in July.