The "One Belt Along The Way" Will Make The Shoe Fly Farther.

"Shoe industry is the pillar of industrial economy in Chen Dai town. When the economy develops to a certain stage, most industries will encounter bottlenecks. Chen Dai's shoe industry is facing the same problem, but we will not lay down this pillar industry, but continue to make it bigger. This remark reflects Pan Ziliang, the Secretary of the Party committee of Chen Dai town. shoes The confidence of the industrial development prospects is a promise.

　　 Chendai Town The shoe industry has experienced many years of precipitation and accumulation, and "shoes" have become a local flag. " China Shoes Capital The shoe material market is also growing steadily year by year. Last year, the annual turnover of shoe materials reached 30 billion yuan, and the total volume of shoes was 70%.

"In the face of difficulties, we must change our mind. There is only one way forward. We must vigorously promote transformation and upgrading and further optimize the industrial structure." Pan Ziliang said that the Party committee and government of Chen Dai Town, after exploration and innovation, put forward the concept of industrial development of "excellent two into three". "Two" refers to the second industry, mainly refers to the footwear industry, and "three" refers to the third industry, that is, the service industry.

How to promote "two into three"? It is to support enterprises through reform and innovation, enhance brand value, deepen technological transformation, implement lean management and expand broad market. For projects under construction, we should fully grasp the progress and promote production to form a batch of new sources of economic growth and continuously accumulate the stamina of economic development. We should highlight the three production development system based on producer services, accelerate the construction of industrial projects such as Jinjiang international shoes spinning City and brand industrial city, and attract a number of shoe design institutions and R & D platforms to enter. At the same time, efforts should be made to build a variety of architectural complex including residential, commercial, office and hotel.

In an interview with reporters, Pan Ziliang said that on the way to optimize the industrial structure, Chen Dai town will play the role of the government, take the initiative to build up the conditions for enterprises to create conditions, and guide enterprises to integrate resources, merge and restructure, and transform the excess capacity. At the same time, Chen Dai's shoe bosses should be encouraged to go out and expand business in Europe and South America by developing the "one belt along the way", and develop more foreign markets and continue to make the shoe industry bigger and stronger.

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Guo's shoemaking party members are tackling key technical problems. More than 40 R & D designers are busy drawing drawings, selecting materials and making samples. On one side of the wall, there are more than 100 samples of new shoes that have been completed. "This is the new brand that we helped to develop and design the brand FILA of Italy. With the design capability, the order is sure to be consolidated." Company chairman Zhao Qingzong said.

Although the cooperation between Guo's shoes and FILA brand is only 6 years, it has been awarded "excellent supplier" honor for 4 consecutive years, and the order quantity has increased from the initial 2 million pairs to about 4000000 pairs. To undertake more orders, Guo's shoe industry increased its production line to 6 last year. Zhao Qingzong said that although Southeast Asia and other countries have low labor cost advantages, but workers lack experience and low level of technology, so high-end brands will not immediately transfer the order, "in this gap period, we need to accelerate the upgrading of R & D design capabilities and create core competitiveness."

As the footwear industry of Guo, the high-end footwear brand is a major feature of the footwear industry in Putian. "Many enterprises are building their own R & D teams. If we can develop brand satisfaction, we will not only have orders, but also double profits." Gong Feng said.

NIKE, PUMA, KAPPA, FILA, SKECHERS... Today, Putian has become the foundry place of high-end sports brands in the world. According to statistics, in 2014, the total number of 353 million pairs of Communist shoes in the above scale shoe making enterprises increased by 15.2% compared with the same period last year, and profits mainly came from these high-end brands. Wang Dechun believes that if we want to keep running, we must keep the share of high-end sports brand OEM. In addition to strengthening R & D design, we must consolidate the quality advantages and start the quality brand. To this end, the city shoe association has introduced the world-famous international inspection group, with the authority of the third party testing to enhance the quality of the footwear industry in Putian international reputation.

In addition, some enterprises have transformed from sports shoes to more high-end functional shoes. Last year, output value doubled for the new sporting goods company KEEN, the first brand of outdoor sports in the United States. Zheng Xinhua, general manager of the company, said that two years ago, only two orders of sandals had been received since the beginning of the KEEN OEM 7 years ago. After several years of accumulation and promotion, the company has been able to produce all the products of KEEN brand and become one of the core suppliers of the brand. At present, new road plans to invest hundreds of millions of yuan to add two Goodyear production shoes production line, and enter the more high-end functional shoes production field, "the first line of equipment is being debugged." Zheng Xinhua said.