Outdoor Industry Actively Constructing Ecosystem

"Internet +" thinking is to create "one belt and one road" to realize the global "interconnection" strategy of ideological change. Outdoor industry practitioners should break the inherent thinking and upgrade to the "Internet +" thinking mode. Only by upgrading cognition can we promote the transformation and upgrading of the entire outdoor industry, so as to promote the transformation and application of information sharing, data mining and new models and new achievements, and achieve a historic transformation to the "service system".

Ma Yun released the "three carriages" of the future of Ali in the 2012 global electricity supplier conference: platform, data and finance. In the past three years, Ma Yun's "three carriages" are moving forward. In the era of "Internet +", does the outdoor industry have its own "three carriages"? It includes: information sharing, data mining and mode application. Some brands have opened up stock information to stakeholders such as distributors, friends and outdoor camps, which greatly promoted product sales, inventory optimization and brand development. "Information sharing" is undoubtedly the "three carriages" of "head horse".

Structural adjustment, transformation and steady growth are the inevitable requirements for domestic industry to adapt to the Internet + era. China's outdoor industry maintains an annual growth rate of more than 30%. Undoubtedly, it belongs to the blue ocean industry. However, compared with the industry, the outdoor industry is characterized by "scattered, small and weak". Outdoor industry is also facing the pressure of transformation and upgrading. If there is no big data and data mining foundation, how to adjust the structure and mode of outdoor industry will undoubtedly fall into the trap of "beating the head".

Avoid falling into this trap. information sharing Based on the formation of big data, we should dig out its regularity and trend data in depth so as to innovate the development mode and let the whole outdoor industry take a more rapid and benign road of development. " data "Digging" is more "three carriages" "sweat horse".

The rapid development of outdoor industry is undoubtedly technological innovation (innovation of new materials, etc.), channel innovation (traditional channels upgrading to e-commerce channels, etc.) and mode innovation. B2C The inevitable result of O2O, etc. In the Internet + era, outdoor industries should form more models based on data mining to better serve the public's outdoor recreation and sports needs, and are in urgent need of mode innovation and application.

The innovative application of outdoor industry mode should combine cloud computing, big data and Internet of things perception technology to serve the needs of individuals and groups in outdoor recreation, hiking, riding, camping, traversing, extreme and polar mode. The application of mode innovation is a new engine to promote the sustained, rapid and healthy development of the outdoor industry. He is like the "stallion" of the outdoor industry, which determines the direction of development of the outdoor industry and the future of the industry.