The Introduction Of Korean Brand Into The Breakthrough

Long term shares issued a fixed increase plan today, long Zi shares said that the implementation of this investment project will be conducive to the company's business development and upgrading and the overall competitiveness of the rapid upgrading.

The company plans to issue a price of 32.35 yuan per share, non-public offering not more than 46 million 367 thousand and 800 shares, raising funds of 1 billion 500 million yuan, for Korean fashion brand introduction and operation projects, repayment of bank loans and supplementary liquidity.

One of the company's actual controllers is Shen Yuan, who intends to spend 700 million yuan on the subscription.

It is reported that the total investment of Korean fashion brand introduction and operation project is 614 million yuan.

Among them, we plan to invest 163 million yuan to introduce Korean fashion brands or to get the agency operation rights in China. We are going to invest 300 million yuan in the layout of the imported Korean fashion brands in the domestic online marketing platform and offline flagship experience store; we plan to invest 100 million yuan to promote the imported Korean fashion brands online and offline, and invest another 50 million yuan to build the brand.

Management system and

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In addition to Shen Hua Hua, the company's newly issued targets include Huihui Jia, Chen Hui, the securities investment fund to be built, the information management plan to be set up by the China Financial Reform Commission, the second capital management company, and Ma Jinzhen.

Reporters noted that

Chuang Ding, as the sunrise fund to be built by the general partners, is the actual control of Xiaoping, the independent director of the company. And his spouse, Shi Kui, as a limited partner, invested in Chen Hui, and at the same time, Shen Hua Hua intends to participate in investing in Chen Hui fund as a limited partner.

Looking at the purpose of raising funds, the company will use 600 million yuan to invest in the introduction and operation of Korean fashion brands, and 580 million yuan will be used to repay bank loans, and 320 million yuan will be used to supplement the 1 billion 500 million yuan.

The company will accelerate the layout of the fashion industry under the dual driving of "endogenous + extension", which will fully enrich the company's brand extension and fashion connotation, enhance the audience and influence of Korean fashion brands in the country, and further enrich the strategic layout of the company's "Pan fashion ecosystem".

It is worth mentioning that in recent years, the high-end apparel industry in China has been continuously hit by online consumption and offline consumption. In 2014, the company's first annual sales decline since its establishment, the company's revenue continued to show a downward trend in the first quarter of this year.

Based on this, Langer is strategically adjusted to push forward the "Pan fashion ecosystem" strategy.

Since the second half of 2014, the company has invested in many domestic and foreign companies such as Akabon, star wardrobe, Wakaba Chen and so on, constantly filling and improving the strategic layout of "Pan fashion ecosystem".