How Does Clothing Store Gain The Advantage Of "Land"?

As a variety of real estate investment, the purchase of shops has the dual characteristics of both renting and self-supporting, which has attracted the attention of investors.

However, it is not easy to buy a shop to make money. The choice of shops is very particular.

Good location is not absolute, but there are many.

For example, large population mobility and convenient pportation, the following factors must be considered when choosing a good location:

1. person traffic: daily, holiday and day, night to person and ratio;

2. vehicle flow: traffic flow between automobiles and motorcycles.

3. pport: current and future possible means of pport;

4. road width and parking problem;

5. regional characteristics:

, complementary stores, financial institutions, cultural and educational facilities, leisure facilities, etc.

6. population survey: population, consumption habits and so on;

7. business circle survey: main and minor business area, rent and price.

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Site selection can be roughly divided into two categories: one in the crowded market and one in the new village.

The former is more important because of being a neighbor with a big shop. It should be more important to look for something that the store does not have.

To run such a small shop, we must make a thorough and thorough marketing.

A small shop in a busy market may be able to run goods that cater to the tastes of young people, because young people like to shop most.

On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.

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The customers actually liked it, but the rest of the group did not buy it.

[error handling 1] will not, I think it's good.

[wrong response to 2]. This is our main season.

[error handling 3] is very special. How can it be ugly?

[wrong handling of 4], no matter what others say, how do you feel about yourself?

"No, I think it's pretty good" and "this is very distinctive. How can it be ugly?" is purely a salesman's own way to deal with mistakes, which is simple and unconvincing, and can easily lead to confrontation between shop assistants and companions, which is not conducive to creating a good atmosphere for sale.

"This is our main season."

"No matter how others say, what do you think of yourself" is easy to cause companionship to feel sick, and customers must be on the side of the accompanying company, and the sales process will also end.

Shopping guide: this lady, you not only have a unique view of clothes, but also are very attentively to your friends. It's nice to bring your friends together to buy clothes. What do you think is inappropriate for you to buy clothes? Let's exchange views and help your friends pick out something that really suits him.

Comment: first, sincerely and clever praise accompany the purchaser, then ask him for advice on buying home.

As long as the accompanying buyer is willing to give his opinion, it means that we have won his support and the probability of successful sales will be greatly enhanced.

Shopping guide: (to customers) your friend is very professional in buying clothes, and is also very attentive. No wonder you will bring him to buy clothes. (to accompany the purchaser) excuse me, madam, what other places do you think is not known? You can tell me, so we can make a suggestion to your friend to help her find a suit that suits her better.

Comment: first, customers should praise the customers' professionalism, carefulness and so on, then ask the accompanying buyers' opinions, and then drag them into their own advisers. As long as he gives advice, the sales process can go on.

Viewpoint: accompanying buyers can be either enemies or friends.