Central Shopping Mall "Shop Networking" Platform Leveraging Capital Foreign Aid

Following the introduction of CITIC Securities and other four wars in mid May, the strategy of "Internet +" in the central shopping mall was also rapidly landing after the end of May announcing the comprehensive strategic cooperation with CITIC buyout fund.

The company announced today that its "wholesale run net" has been launched on the "61" line, while some research institutes expect that the "excellent convenience" of the company's community integrated service platform will also be launched in the latter part of this month, which indicates that the "shop networking" platform of the central shopping mall will take shape.

The central shopping mall announced today that in order to fit in with the idea of "Internet +", the B2B2C/O2O all channel circulation platform was built to help the pformation and upgrading of traditional retail business. Its "excellent network" procurement wholesale platform was formally launched on June 1st.

The central shopping mall said that "excellent network" is an integral part of its "store networking" strategy, and the store networking platform includes two core elements: "excellent run" and "excellent convenience".

Some research institutes predict that the "advantage and convenience" will be launched in late June.

At that time, the above two core areas will form a mutually reinforcing situation and march towards the "ecological circle".

The central shopping center announced that the core businesses of the store network include brand dealers, comprehensive wholesale centers, distributors, agents, convenience stores, warehousing and logistics businesses, and so on, to gather community users' scenario demands, and ultimately cover every aspect of people's daily necessities.

Specifically, you run network is responsible for the B2B procurement wholesale platform, covering four modules, namely, wholesale procurement, warehousing and logistics, supply chain finance, and salesman system, aiming at pformation and upgrading of traditional supply chain.

Some brokerage analysts believe that this will create an integrated supply chain, enhance cross channel order fulfillment capabilities, and build a supply bridge for suppliers and community convenience stores.

On the other hand, it will focus on community integrated service platform.

App, convenient big data, store support three modules to build community mobile O2O life, the community convenience store to move to the mobile Internet, consumers can buy goods and enjoy services through mobile App at any time, convenient stores complete distribution, forming O2O closed loop.

At present, the Central Mall is operating under its banner.

The core business area of Jiangsu's core cities has nearly 500 thousand square meters of commercial area and nearly 3 million square meters of integrated urban area.

A research report pointed out that, like all department stores, central shopping centres are also seeking pformation and promoting the pition from heavy assets to light assets, especially in strategic planning such as electricity providers, Internet finance, cloud management and pan entertainment industries.

Some research institutions predict that the initial stage of store networking will cover 8 million of Nanjing's population and 3000 retail terminals. It is expected that the paction volume will be 2 billion yuan. The two phase covers nearly 80 million of Jiangsu's population, and it will initially integrate the national wholesale center. The three phase will achieve national development, covering not less than 300 cities, and integrate more than 1 million retail terminals. It is expected to achieve a paction volume of more than 20 billion yuan.

Reporters noted that while accelerating pformation,

It also introduced strong foreign capital assistance, such as the company's announcement in mid May. The actual controller Zhu Yicai's China industrial pfer agreement pferred 53 million 300 thousand shares of the company, accounting for 9.28% of the total share capital, of which 20 million shares were sold by CITIC Securities and the price was 15.13 yuan per share.

By May 29th, the central shopping center announced again that it signed a comprehensive strategic cooperation agreement with CITIC merger and acquisition fund management Co., Ltd., which will "link capital with its strong resource integration capabilities to help companies create new business models and seek common development".