Jil Sander Design Is Good-Looking But Not Good. Why?

According to WWD's report on the loss period of Jil Sander, the then Alessandro Cremonesi had publicly stated that he was "confident about the future" and said that the loss was mainly from "the cost of product development in previous years".

　　 Alessandro Cremonesi He joined Jil Sander in September 2008. During his 7 years, the high-level personnel portfolio of Jil Sander has never stopped.

Jil Sander has been designed since 2005. Raf Simons In charge, but in February 2012, Raf Simons job hopping Christian Dior was the creative director. She had already returned to the company for the third time in the company's founder, Jil Sander, and had resigned in October 2013. Creative director The position was vacant for half a year.

It was not until April 2014 that Rodolfo Paglialunga, the creative director of the original luxury brand Vionnet, joined Jil Sander, to have today's situation.

And now the brand CEO is about to leave. At this stage, his work will be temporarily held by the chairman of the board of directors, Franco Pen, including Cremonesi to attend the upcoming Milan men's wear week. The executive said that Cremonesi was just "evaluating different opportunities, but he has not made any decisions".

According to the financial reports submitted by the group to the Italy chamber of Commerce in 2014, the net loss is expanding compared with the previous year. In 2013, Jil Sander sales amounted to 1.025 billion euros (about 115 million 300 thousand US dollars), down 2% compared to the same period last year, net loss of 1460 million euros (about 16 million 420 thousand U.S. dollars), and 2012 deficit of 4 million 700 thousand euros (about 5 million 280 thousand U.S. dollars). Earnings report pointed out that the company will conduct a comprehensive "optimized operation" to adjust the operation and financial structure of the enterprise.