SWAROVSKI'S Shanghai Exhibition Chose The Bund No. Twenty-Two.

Of course, now SWAROVSKI crystal as jewelry material has been strange.

SWAROVSKI has been working with designers from various countries to launch the works of designer brands.

People can even look for their favorite works in the exhibition to contact and order with designers, and SWAROVSKI will provide crystal raw materials.

SWAROVSKI, which has some unique Austria brand, has been doing crystal business for 120 years.

Now, this brand is commemorating this in the world, and the exhibition is naturally the best way.

SWAROVSKI's Shanghai exhibition chose the Bund No. twenty-two.

The exhibition began to display the jewelry works jointly designed by the brand and many partners.

From this exhibition, it seems that we can also see the development of jewelry.

Since 1920s, the European and American fashion industry has started to fashion pearl and crystal skirts. The founder of SWAROVSKI, Daniel, has seen this emerging market and has released broken crystals that can be directly sewn on clothes or shoes.

This exhibition contains the anti crystal jewelry at the same time, which is from the hands of masters such as OscardelaRenta. Also, such as PierreBalmain1961's custom tailored dress and so on, all the works of crystal decoration art have been pushed to the peak.

As this time

The interior is furnished with unique asymmetrical crystal solid sculpture walls, crystal birthday cake decorations, and even cooperation with the film industry interactive digital crystal shoes experience.

Walking around the exhibition area, you can see that SWAROVSKI's crystal is almost pervasive.

Different localisation paths have been developed in different countries.

In Europe, SWAROVSKI is regarded as a gift, and in China, SWAROVSKI has entered the Chinese market since 1971. So far, most of the Chinese people have left the impression that it is glistening with animal ornaments, such as its classic Crystal Swan.

NadjaBrakonier, the principal brand leader, said that when people heard SWAROVSKI's reaction, "do you mean those animals?" she felt frustrated. "I also appreciate animal modeling crystal, but I don't want to be equivalent to them.

At the beginning of its brand building, SWAROVSKI has been concentrating on artificial crystal chandeliers and jewelry.

Materials provided, but since the death of founder Daniel, the brand image and positioning have been put on the agenda.

Nadja advocates that the brand should be high-end and comprehensive.

Her first move was to set up creative service centers around the world, employing fashion consultants to guide crystal cutting craftsmen.

Subsequently, SWAROVSKI launched its own brand of $3000 crystal necklace or crystal handbag to cater to the luxury market.

Last October, it announced cooperation with Dubai real estate to build high-end luxury residential projects.

Who could have imagined that such a large scale business could be made without diamonds scarce and without expensive gold crystals.