Yintai Business, Which Is Frequently Seen In The News, Looks Like Chicken Blood.

Hostility between online and offline is slowly being dispelled.

Looking at the front line, like the "Aboriginal" line and the idea that the line will only burn money, began to change with the inject of Alibaba into Yintai's capital and strategy.

Yintai business CEO Daniel Chan believes that if Yintai and Yintai department are still doing their own things in isolation, their hands and hands can not be brought together.

Yintai net.

This independent B2C, which has been released from the age of e-commerce, has long been far from the media and public view.

Especially after the early opening up of the wasteland, the Matthew effect of the electric business increased. Almost no one thought that Yintai would have the opportunity to keep pace with Tmall and Jingdong.

The business environment has changed dramatically, and the value of the traditional electricity supplier that has been marginalized has begun to dilute.

On the contrary, traditional businesses are forced by electric providers, but their value is highlighted.

When the Alibaba of "Jiao Jiao" began to feel reverence for traditional retailing and kept on showing up, the Yintai network gradually lost its voice.

In the view of the industry, the "broken" and "restocked" crooked road that Yintai net has gone through coincides with the traditional commercial game path, which is the true sense of traditional commerce "Internet +".

Although the story of the reintegration of Yintai and Yintai business is not so sexy, and is expected, but after the reorganization, "new Ingrid" is eager to reflect different values.

It prefers to be a "Metamorphosis" of a return, rather than being regarded as a "alien" by the outside world. This is the signal of the billion power network in the chat with Yintai CEO Guo Manqin.

"In recent months, we have worked hard and done a lot of basic work.

When I first arrived, the number was nearly seven hundred, and now less than five hundred people, but our entire sales did not suffer losses. The salaries of core employees increased.

The outside will say, not optimistic about your team, B2C boss, second, or even the first ten have been fixed, what is the value of Yintai net? So, in the past three months is rethinking, "Yintai net" what is the most valuable word in the three words? Finally, it is "Yintai" two words; to make it more valuable, add more words to it, "Yintai department store".

Guo Manqin was able to talk about the new changes of Yintai network with his opening remarks.

After the tremendous shock of Yintai business for a whole year, Yintai network has been reduced to the small role in the big event, and has been struggling to "self cultivation", but I don't know how to dance lightly.

Yintai network, founded in 2012, is valued by Yintai because of its endorsement.

But the early Yintai network exists only as an independent B2C.

One hand holds the cock silk user who has been trained from the Internet, while negotiating with the traditional brand dealer, his embarrassment is only read by himself.

"Early electric shock.

In fact, most of them are outdated brands, and he has no choice, because there are no channels of interest under the line.

A former executive who left Yintai network spoke frankly to the billion power network. Yintai network did the last thing and did not make the core advantage.

Fortunately, Yintai network survived in the last round of electricity supplier war.

Although it has been losing money, it has also paid enough tuition fees.

Similar to Guo Manqin's view, the former Yintai elderly pointed out that in the post B2C era, that is, the era of O2O, Yintai network should not continue to be isolated outside the store, its only advantage to survive is

。

Guo Manqin told the billion power network, Yintai network next is to do Yintai "network".

Guo Manqin pointed out that Yintai network is now divided into two parts, the first is 020, and the second is B2C.

The traditional stores will regard Yintai network as a region, and the B2C business will perform the assessment standard of the store. Meanwhile, Yintai will also share the investment resources of the store, so as to achieve the same website with the department store, and at the same time, become a department store website.

The next strategy of Yintai network is to get the exclusive online proxy right of Jiangsu and Zhejiang region's own brands through the shops and shops, and eventually become the generation operators of these brands.

The advantage of this is that branding can be reduced to the role of supplier.

Two different contracts are signed, but only one team is needed.

In order to catch up with the hottest cross-border electricity providers, Yintai network also made use of Yintai business's general trade advantages to make famous products abroad.

According to official data, the sales volume of Yintai net imports increased 79% in June compared with last year.