Clothing Store: The Exhibition Must Start From The Source.

With the strengthening of brand awareness of domestic garment enterprises, Chen Li is getting more and more attention from brand enterprises.

But it is still a goal that we constantly strive to explore and integrate the display into the brand planning so as to make positive interaction between the display and the various links of the brand system and establish a display language with brand characteristics.

Some enterprises also attach great importance to display, but they often work hard for a long time.

In my opinion, to solve the fundamental problem of display, we should first start with two sources that affect the source of display.

The two sources are: products.

One is the design of the shop.

First of all, let's talk about products: clothing products are eventually sold in stores. A mature fashion designer must understand the status of terminal stores. Chen Li should participate in product planning together.

Only in this way can we combine the product and display together organically.

In addition, in shops

At the stage, Chen Li should do well and shop in advance.

Communication, especially the channel planning, lighting planning, etc., a reasonable and good store planning is the basis for doing well the display work.

At present, some visionary clothing enterprises are building a benign interactive mode of work. Chen Li and fashion designers and shop designers communicate with each other when designing products and designing shops, so that the designers can understand the display and let Chen Li participate in the interior planning of the store. Only in this way can we solve the problem from the source.

The narrower the work is, the less attention is placed on the theme and theme of the exhibition.

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Store display is divided into three levels according to the different objectives and results.

1, clean and standardized; 2, reasonable and harmonious; 3, fashion and style.

Different brands should analyze their own display status, determine the working objectives that correspond to reality, step up step by step, and avoid the idea of "eating a fat person".

1. Tidy and clean: first, store must be neat and clean, clean, clean, free from dust, goods stacked, hang up, and bright.

If we could not do this, we would not be able to perform other exhibitions.

Specification is the division of the store area, the size of the shelf, the display, folding and sampling of the clothing, so that it can be carried out in accordance with the standards of the brands or the conventional ones.

2, reasonable and harmonious: the channel planning of stores should be scientific and reasonable. The storage and other props should be placed in line with customers' shopping habits and ergonomics. The partition of clothing should be consistent with brand promotion and marketing strategy.

At the same time, we should also have a sense of rhythm and color coordination in clothing arrangement, and the overall style of the shop should be unified and coordinated.

3, fashion, style: in modern society, clothing is a fashion product, whether it is fashion or home clothes, all without the fashion brand, shop display is no exception.

The display in the store must have a sense of fashion, so that customers can get a clear understanding of the main product and color from the store display and get fashionable information.

In addition, shop display should gradually form a unique brand culture.

The whole store has its own brand style and personality from the design of window, clothing display and display.

I think that only third levels of display can be regarded as the ideal place to enter the exhibition.