Sportswear Giant Under Armour Looks Smart.

Intelligence is attracting more and more people's attention. UnderArmour's identity is more than just

In the future, we must move towards intelligence.

Recently, the new sportswear giant Under Armour announced in North America's largest telecom and information exhibition CTIA-Wireless 2015, in the next few years, all of its products must integrate some of the intelligent functions.

Maybe in the future, Under Armour will no longer be positioned as a sports apparel factory, but a smart wearable technology manufacturer.

Under Armour long Robin Thurston's speech at the exhibition said that everything will be intelligent in the future. In order to catch up with this trend, in the next few years, all products of Under Armour will have more or less built-in intelligent function. It may be a sensor that detects physiological information such as heartbeat, blood oxygen and so on, or it can adjust the temperature with intelligent control and heat dissipation, or even have lighting function.

Soest did not show.

What smart wearable products will be launched first, but from the content released in CTIA-Wireless 2015, it is likely that it is an intelligent networking product with wireless network links.

Soester also said that smart wearable products are "not so far away from us", but there are still some obstacles to be overcome. For example, embedding sensors into clothing will face some challenges, such as comfort on clothing, whether sensors can enter washing machine washing and battery life.

In the past, Under Armour has also introduced wearable devices, including the Armour39 chest strap and Armour39 smart watch, but both of them are unsatisfactory. Under Armour went on to develop software and bought MapMyFitness, which was jointly founded by soester herself.

We hope to enhance the software capabilities to enhance the overall user experience.

Under Armour believes that the next generation of 5G mobile networks will be of considerable help to wearable devices. The existing Wi-Fi or Bluetooth connection is too energy consuming, the latter is unstable, and 5G provides faster pmission speed and responsiveness, which can meet the needs of athletes to feedback information in competition or training.

Although the popularity of 5G mobile network may take a while, but Under Armour aggressively attacks smart wearable devices, once again showing clearly the movement of sports apparel factories.

The trend of future smart wearable devices is not only the competition among consumer electronics factories, but also the big brands of traditional clothing brands will become competitors one by one.