Beckham Joined Hands To Serve The Company Of Li Bang.

Recently, his company Seven Global signed a 5 year exclusive agreement with the British menswear brand Kent&Curwen.

This time, Beckham is no longer just a male model with various sprouting faces. His duties include product research and development, market development, advertising, and even store location and design.

Seven Global President Jason Weisenfeld said that according to the cooperation agreement, Beckham would not personally.

But it will work with the design team.

After he joined, Kent&Curwen plans to launch capsule series next autumn, although it has not yet been named, but the company clearly stated that this independent series including accessories, glasses and boys' clothing will play the role of "Beckham".

Speaking of cooperation, Kent&Curwen parent company is Trinity International Brands of Hongkong company.

Its chief executive, Richard Cohen, said it was an exclusive agreement on a global scale, meaning that no other men's brand could be invited to Beckham.

How much is this exclusive deal? As of March of this year, the England fan for Adidas, H&M and many other brands endorsed 50 million 800 thousand pounds (503 million yuan) into the bag, which was twice as much as 25 million pounds (about 248 million people's currency) when he retired in 2013.

According to the agreement,

The royalties will be paid to Seven Global within five years. The first year will be 3 million 500 thousand US dollars (about 22 million 273 thousand RMB), increasing to fifth US dollars (about 46 million 137 thousand RMB) annually.

If net sales exceed 100 million US dollars (about 636 million yuan), then Seven Global will earn a net sales of authorized products from the group, including 5% of retail net sales and 10% of wholesale net sales, with a maximum annual fee of 60 million Hong Kong dollars (about 380 million yuan).

In fact, the Kent&Curwen, founded in 1926, was originally designed for senior British clubs, military and Oxford and University of Cambridge, and gradually extended to men's suits, shirts, knitted sweaters, coats, jackets, sportswear, dress, accessories and so on.

Prince William and Harry used to wear Kent&Curwen's Polo shirt for the Royal charity polo match.

To speak, Beckham's company was originally associated with Kent&Curwen.

Seven Global, a joint venture company founded in December last year, is Beckham and his friend Simon Fuller, while the other is Global Brands Group, an international brand management company of Hongkong Lifeng group.

The Kent&Curwen parent company, Li Bang international, is also a company of Li Feng Group.

This cooperation is regarded as

Part of the counter attack.

Li Bang is mainly engaged in the retail and wholesale business of senior men's clothing brand in Greater China and Europe, and operates its own brand globally.

In the past two years, the mainland's retail market was weak and the number of mainland visitors to Hong Kong fell. The company lost a total of HK $4740 in the first half of 2015 (about US $38 million 915 thousand).

Beckham's participation is undoubtedly a shot in the arm.

Richard Cohen, who once saw Beckham's containment in China, said: "the company hopes to cash in on its high popularity and seize existing customers and attract potential customers."