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China'S Sportswear Industry Is Booming And Sales Of Sportswear Are Significantly Improved.

2015/10/13 9:48:00 85

SportswearCostumesNikeAntaXTEP

Although China's economy has already reached its peak, there is at least one market that investors should not withdraw.

clothing

Industry.

According to US media reports, as Chinese people are increasingly keen on sports,

Athletic Wear

Sales increased significantly.

The article said that in the 6-8 month of this year, the sales volume of Chinese sportswear increased by 10%.

As the most popular sports brand among Chinese consumers,

Nike

Sales amounted to US $886 million, an increase of 30%.

Sales of Anta's sporting goods, the largest local brand in China, grew by 24%, while XTEP, a smaller known local brand, also achieved a 12% growth rate.

When China hosted the summer Olympic Games in 2008, the sales of sporting goods also showed a similar increase, but the wave was fleeting.

Those overinvestment brands had to close their stores in 2012 and 2013.

Now, sales of sporting goods are beginning to increase.

From 2011 to 2014, the number of Marathon competitions in China has doubled. This year, the audience for the Chinese men's basketball league matches is more than half of that of last year.

In addition, China will host the 2022 Winter Olympic Games.

It added that this sport fitness fever "will not be short-lived".

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