Cai Chi Fashion Go Mall: Where Are The Shoes Of High Cost And High Price?

"The material is a bit worse? The technology is a bit worse? The packaging is a little bit wrong? Yes, it can save money.

But in fact, we didn't expect that products could be copied easily and copied easily, so the money saved was to train their competitors.

Zhang Yijia, who was busy with work and slept for only four hours on the same day, was extraordinarily clear.

Just like all the Longyan shoe makers who invested in factories in Jinjiang, the size of the CAI Chi shoes and Garments Co., Ltd., owned by Zhang Yijia, is not very large.

But this shoe company, which was officially founded in 2010, does not have many competitors. It is the leader of the "shoe market" in China.

Because of its fashionable design and superior quality, this year, he made a premium of $12 per unit for his own microfiber shoes. The sales volume also increased by 2 to 3 times, even in the worst market of June.

With a pair of "

155, Road West, Zhenjiang, Jinjiang. It may be the place where the most leather shoe craftsmen are concentrated in the whole city, and they are also one of the best places they can find.

According to the average monthly income of tens of thousands per person, it means that Zhang Yijia will spend about 200000 / month labor cost on the process line of shoes.

"I am the first to do this in addition to the mature brands such as" wood "and" rich birds ".

As the tide shoes, the inner quality is good and the appearance needs to be modified. It's like putting a beautician on every pair of shoes to make up, and these makeup will not fall off.

This is not the only cost Zhang Yijia has to spend.

He is known as "design crazie" and pays 5 digit figures to international frontiers of design websites and magazines every year.

Because "tide shoes" is a product life cycle is very short industry, different seasons, different clothing collocation, may let consumers quickly choose or give up a pair of shoes.

So in this industry, design and creativity are particularly important.

The big international and Guangzhou frontier design concepts have been thoroughly eaten by him and the design team. With his own research, Cai Chi has constantly formed small batch products to test the exploding money, which is very popular with the manufacturers and materials suppliers. Whenever new materials or new templates appear, they will be sent to Zhang Yijia's hands for the first time.

Of course, temptation does not mean that production can be lazy.

Zhang Yijia, who speaks very fast, is a steady person in production. He would rather stop working for a day to find a solution if he had any problems.

"From research and development, to production, to process, we should strive to achieve 100% in every link. If you drop the requirement to 90%, those processes will be linked together, and the remaining 65% will be left.

So I put most of my money into cost and I must make high quality shoes.

The chorus of Shang opera's monologue on the electricity supplier

Where are these high cost and high priced shoes sold?

For agents, it is not a very difficult task to determine which channel color lottery is suitable for.

First, the quality is good, and the price is high. From the packaging of the factory, we can see that Cai Chi wants to do the tonality of the brand, so it is a piece of cake for the shoe to enter the large shopping mall. For example, Yintai Department chose Choi Chi, every cash flow paction, once paid.

A Fuzhou dealer with Wang surname came to the shopping mall at first. He should spend all the shopping mall in the provincial capital. According to Zhang Yi Jia's field trip, there were 20 million of the volume.

This has made the 11 large and medium-sized shopping malls of the country become a niche market.

Even more valuable is that Zhang Yijia also insisted on upgrading the brand on the terminal: for example, spokesperson, style design, display optimization and so on.

"You have confidence in the agents, and they will push you in the opposite direction.

Our customers are all live advertisements. He says Cai Chi is brand name every day.

Some customers have sold 20 brands, and can't sell them. All the other goods have stopped, and he continues to sell Cai Cai. "

Zhang Yijia won the recognition of distributors.

What's the bad news? The electricity supplier, the electricity supplier, the electricity supplier.

In 2013, Zhang Yijia made an attempt to pform and decided to unite all agents to make online "tide shoes".

He hopes to break all the restrictions, let agents and companies invest together, open flagship stores on 8 mainstream e-commerce platforms such as Tmall, Jingdong, pat and so on, and set up a unified department by the head office to hire professionals to operate.

The total investment was 6 million 600 thousand in the early stage, and later in the stock market.

However, this lasted for 13 months.

"Chorus" became a trial and error dress rehearsal.

Excellent and strong distribution genes may be the root cause of the failure of CAI Chi in a more direct channel for e-commerce.

The sunk cost of 3 million 760 thousand is spent in operation, spending on traffic, pportation and so on, and selling a pair of shoes is losing its cost.

This made Zhang Yijia have to rush back: in the thirteenth month of the project, he once again convened an agent conference: "I admit, this time it is a loss, but we have at least 2 million 840 thousand left in hand. If we do not withdraw, we may even lose the money."

This makes Zhang Yijia deeply realize that the platform must be held on its own hands before it will be hijacked.

The future business model is not "+ Internet", but "Internet +".

Fashion go Mall: a new stage for enterprises, partners and consumers

It is also a special conference of the agents. Zhang Yijia, who studied the timing of the election, set the time for the meeting to be a time for everyone to stare: National Day.

Unavoidable experience, but when agents gathered in Jinjiang, they heard a pattern that excited them. What they saw was support from the government level and Zhang Yijia's full confidence.

In October 1, 2015, the Choi Chi (China) fashion go mall launched the launching ceremony. Through the O2O mode with the theme of mall and offline entities, a new marketing mode of "member integration and business alliance" was adopted to bring about a revolutionary innovation in business mode for Cai Chi.

Fujian Cai Chi network Polytron Technologies Inc.

The company is dedicated to the development of the mobile terminal and the business city system, or the color car is used to support the main body of College Students' entrepreneurship.

Cai Chi has laid the mobile internet terminal for many years. Based on this, Cai Chi fashion go mall has established a more direct and close business channel between consumers, merchants and brand manufacturers.

The mall also allows consumers to participate in the consumption plus commission division, changing the concept of traditional retail and group buying, and changing many practical problems such as low profit and poor funds in the group buying mode.

Today, its brand has reached hundreds of brands, including fashion (men, women, children) shoes and clothing, fashion leather bags, daily necessities, household goods, household appliances, skin care cosmetics, etc.

Shopping mall's "one minute shop" features the threshold of participation to a very simple level.

It is hoped that all the Longyan shoe makers will grow up and improve their competitiveness. Zhang Yijia told his fellow friends that they will also be able to enter the product quality well.

"I pay more attention to a better relationship between enterprises, partners and consumers."

From the 400 thousand day of the Chung Yeung Festival shortly after the launch of the mall, the new stage may have considerable imagination.