New Thinking On Haitian Banquet: Internet + Underwear =?

Internet + economic pair

How big is the impact? This is mainly manifested in the extrusion of e-commerce to offline sales.

Offline shop is the main channel of clothing sales, and the rise of the electricity supplier makes clothing the largest proportion of online shopping, and it also impacts sales of physical stores.

According to the statistics of the National Bureau of statistics, in the first quarter of 2015, garment enterprises above Designated Size completed 6 billion 615 million garment production, an increase of 3.94% over the same period last year.

Compared with the steady growth of traditional clothing enterprises and the slight increase in total output, online shopping clothing has been showing a trend of popularity. According to statistics released by AI consulting, the size of China's online shopping market reached 2 trillion and 800 billion in 2014, of which clothing exceeded 610 billion, the largest category, an increase of 41.5% over the same period last year.

With the coming of the era, all walks of life are practicing this concept. Especially with the rise of O2O mode, various door-to-door services and offline offline convergence are everywhere. However, an interesting phenomenon in clothing industry is worth our attention. Underwear as a major subdivision of clothing industry, its O2O mode has not been solved yet.

Expert analysis pointed out that, on the one hand, because of the natural attributes of underwear, B2C has solved the market information asymmetry, but underwear is non-standard products. The trend of fashion is changing rapidly and focusing on consumption experience. It is difficult to meet the needs of consumers simply online or offline.

On the other hand, the underwear industry has a very long supply chain. From raw material supply, underwear design, manufacturing to sales and marketing, every link must be kept high standards, so that we can win in the market.

At present, lingerie enterprises either start from the traditional retail business mode, have very large offline sales channels, lack of flexibility to deal with the market, or pure electric business brand, are good at Internet "short and fast" marketing strategy, but lack the most direct contact with customers and industry accumulation, and there are obvious short boards under the line.

How to get through the "two pulses" of the underwear industry? A few days ago, the Haitian feast international life exhibition was launched in Sanya. As a partner of the event, the new international 3+2 mode has been released in Haitian banquet. Its core has become a new pioneering work of O2M, and the overturn of the 020 mode has been achieved to accelerate the Internet + process of the underwear industry. In fact, the emergence of the new 3+2 mode has brought a new proposition to the underwear industry: Internet + underwear =?

Internet + big platform brand = Ying Ying "enclosure movement"

Under the influence of the global economy, cross-border marketing has become a new trend of capital market and promotes the great development of all walks of life.

Based on this, we will join the Haitian feast and set up the advanced customization, play the cross-border marketing, create the world's largest MC2D fashion fashion customization platform, and carry out the "enclosure movement" of the brand expansion.

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It is understood that we will focus on the private high-end customization fashion luxury platform, integrating world-renowned designers, quality suppliers, strength franchisees, first-line production line resources and powerful backstage information technology, forming a brand new customized industry ecosystem to meet the personalized and diversified fashion needs of consumers.

Relying on the strong background of Wright Nice group, with more than 40 years of brand accumulation, it will integrate the 1500+ entity store of Wright Nice group, 10 million + loyal VIP customer resources, and invest tens of millions to build strong backstage information technology support, invest 100 million + high-quality media to promote brand, and help the lingerie underwear brand bigger, better and stronger.

"Ding + Ying" means "future N+ revenue". Its 0 inputs, 0 risks, high returns, and the characteristics of thousands of brands on free agents make it possible for free cross-border operation of resources to be plundered. This cooperation of "big platform + big brand" has achieved the "enclosure movement".

Internet + underwear = Ying Ying "micro business show"

At the sixth Haitian banquet, Mr Tsung Ying invited many international supermodels to make a new impression of show in 2016.

"Internet +" has subverted the ecology of many traditional industries, and its international underwear has broadened its brand promotion system with the help of models, creating the economic effect of "model + fans".

Industry experts pointed out that in today's rapid development of the Internet, the "model economy" of Tsing Ying is actually a kind of marketing behavior linked to fashion. It makes full use of the fans effect of the famous models to create the whole audience, and the final node is to serve the "micro business quench distribution mode".

It is safe to say that the Internet + underwear created by Mr. Yin has brought a "micro show" to the industry.

At present, the marketing platform of differentiation has opened the mall to everyone's cell phone, quickly opened up the distribution channels of stores, and can quickly establish an agent system, and even occupy the global market share of underwear.

At the same time, the micro business can realize the characteristics of "everyone is your direct selling agent". The traditional agent system for eliminating the pressure on goods is implemented, landing on the O2M business mode, and rapidly realizing the channel fission through systematic operation.

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In addition, the traditional underwear's bruising - the channel investment problem has been solved perfectly.

Of course, in the era of big data, easy access to user information is an essential skill of "micro business show". Its "channel distribution" can help businesses to control the core user data of "channel" mode. "Channel distribution" allows all users and consumption information to be held in the hands of businessmen, helping business opportunities to operate "fans economy" more effectively, and marketing several times according to fans' preferences.

Internet + underwear = "3+2"

At the Haitian banquet event, 3+2 launched a brand new "3+2" development mode, which indicates that the pace of the comprehensive entry into China's underwear capital market has been officially opened.

Under the influence of Internet + thinking, "Ying Ying" is not an exaggeration. This brand, which originated in 1973 and created Asia Pacific underwear legend, has been awarded the "Asia Pacific underwear brand excellence award". It is also the world's first slimming underwear brand, which is fully co operated by experts from Europe and Japan.

To cope with the rapid development of the Internet age, the "fiber plan", a set of 98 days' management and maintenance system for Stewart Butler style housekeeping, health and image management service, is being built to create a new community marketing economy.

A group of companies has the advantages of design, production and marketing resources, including heavy pressure molding, moderate body shaping, light comfort and body shaping of three major departments to meet the different needs of customers; the "fiber home" integrates the home platform, home sharing and healthy classroom as a whole, creating a healthy energy environment for the customers, creating a high viscosity social circle; and "fiber life" is a cultural system with a healthy exercise and healthy diet. It emphasizes the leading body shaping theory of external shaping and internal conditioning. In addition, the "fiber service" Innovating the single service mode of the high-end underwear, innovating the service concept of the store with cross boundary thinking, increasing customer loyalty, and comprehensively improving the old band's new performance and repeated consumption. Industry experts say that the "fiber plan" not only sells products, but also a lifestyle.

Today, as the underwear industry collectively enters the bottleneck stage, it has made full use of Internet + thinking to launch a brand new "3+2" mode, playing O2M and realizing the overtaking of corners. It has become an important promoter of speeding up the Internet + process of underwear industry.

When many underwear brands struggle to maintain the interests of the terminal, the Internet plus

It is worth our deep thought.