The Slow Mango Is Starting.

When the founder of ZARA once surpassed Bill Gates to become the richest man in the world, Amancio Ortega's Spanish townsman did not stop.

The Mango brand's official fiscal outflow in 2014 was only 107 million euros, down 11.2% from last year.

In this fast fashion world environment, the development of Mango seems to be slow. At the same time, the report card is also very dazzling.

But Mango is ready to run.

From next spring and summer February, they will further emphasize their new products.

To prepare for the best efforts and learn from fellow townsman ZARA, update the products in two weeks to meet market demand.

At the same time, it has stopped printing 22 million copies of the product catalogue every year. (no wonder it is slow. In this fast-paced era, there are also paper product catalogues, which haven't been seen yet).

The main line of sales is the online sales channel which accounts for 10% of the total turnover of the group.

However, Mango wants to be quick and new with ZARA and H&M. The new cycle of products, the design behind the products, the sales team and visual merchandising must be greatly adjusted to speed up the pace.

"All the infrastructure is in place," Mango spokesman said. "The rest is to integrate them."

It has to be said that Mango has printed 22 million catalogues of different languages in the marketing way. But in the current environment of Twitter and Instagram, the product catalog of paper has become a huge waste.

Mango has also decided to change it to a monthly basis.

To re invite the most representative models to leave the country.

And every time the new product is released online, it will be released to consumers in the most timely way.

In comparison with Mango and

After the official website, it can be found that ZARA is slightly better than Mango in terms of product quantity, update speed, style design and product presentation mode.

Therefore, in this regard, no further adjustment of Mango is also difficult to highlight.

Browsing the official website of Mango in the past, it can only be said that Mango has always been less sharp in popularity.

For example, last year Mango launched Zidane as the spokesman for men's wear, which once triggered a topic.

However, in my view, Zidane may be a good spokesperson, but compared to fast fashion brands, He is not cool.

Now that even luxury goods are fast to cater to the consumer and market environment, slow Mango really needs to readjust its direction and means of development. Otherwise, even the two holiday series of luxury goods have become the norm of a big show, and when Mango is making a lot of fun, what does it take to compete with others?

Therefore, Mango still needs to hurry up and whip up and follow up the "fast" rhythm.