Bosideng Signed A Contract With SMART F&D Of South Korea To Expand The School Uniform Market In China.

In December 30th,

Signed a contract with SMART F&D of South Korea, set up a school uniform company to jointly develop the school uniform market in China.

It is learnt that through this cooperation, Bosideng will jointly invest with SMART F&D to set up a joint venture to carry out the school uniform business for the Chinese market.

Bosideng group, as the largest down garment brand operator in China, has brand advantages such as high brand awareness, strong professionalism and strong domestic channel sales outlets.

Since last year, Bosideng group has launched the new group buying business, and has launched the clothing group customization business for the government, government departments, enterprises and institutions and social organizations.

In the past two years, Bosideng has won the bid frequently in the clothing centralized procurement projects of energy, electricity, pportation, education and other industries, and won wide recognition with excellent image, excellent quality and considerate service.

SMART F&D is the leading clothing company in Korea.

The leading brand has 229 franchises and more than 10 production plants in South Korea. It has won the Korean school uniform market champion for 13 consecutive years, and has won wide acclaim in the Korean market.

In 2014, the market share of SMART brand uniforms in Korea reached 23%, with sales of nearly 60 billion won.

At present, the size of China's school uniform market is huge. In the coming years, with the increasing demand for personalized and timely school uniform, the size of the domestic school uniform market will further expand.

It is learnt that through this cooperation, Bosideng will jointly invest with SMART F&D to set up a joint venture to carry out the school uniform business for the Chinese market.

SMART F&D is mainly responsible for design and technical support; Bosideng is giving full play to its rich resources in the Chinese market such as channels, marketing and management, and is responsible for business and services.

Shen Kuixian, chairman of the SMART F&D company in South Korea, said that the school uniforms of Chinese schools are currently dominated by sportswear, while the school uniforms of Korean students are mainly in suits, which are more fashionable and conform to the demand of young school groups for fashion.

Therefore, as early as 2014, SMART F&D plans to enter the Chinese market and actively seek partners. This cooperation with Bosideng will be the first step for SMART brand to expand its internationalization.

For this cooperation, Bosideng group said,

The school uniform is not only fashionable and beautiful, but also has outstanding product functions, and has certain competitive advantages in the Chinese market.

The two sides' cooperation will further enrich the product portfolio of Bosideng group, cultivate new growth points in the subdivision area, and enhance the overall profitability of the group.