Technology Is The New Trend Of Sports Brand.
It is only now a bit late that we enter the wearable field, but the situation is forcing us to go in.
At the 2016 CES consumer electronics exhibition held in the US, New Balance announced the establishment of the Digital Sport (digital sports) department, becoming the fourth sports brand to enter the smart wearable market after Nike, Adidas and Under Armour.
And their first intelligent product will be a smart watch, equipped with the Android Wear? Google system developed by the company.
It will be different from the smart watches on the market. It does not need to be connected with mobile phones and can be used independently, such as GPS positioning and music broadcasting. It is expected to be released before the 2016 New Year holiday in the United States, and the rest of the products will be released in 2017.
Digital SportDigital Sport
It is reported that the Department will focus on three major areas: one is smart watches; the two is embedded technology, such as embedded sensors sports shoes and clothing; three for sports performance, such as equipment equipped with built-in sensors, measurement and analysis of athletes' movement data.
New Balance also announced that the Digital Sport department will work with Intel (Intel), Google, running APP Strava and wearable sports technology company Zepp to develop wearable products.
The role of Starva in this is to create a sports digital community for New Balance New Balance Run Club (like Nike+ and Under Armour UA UA).
As for the online sports community, what did New Balance do in the American market, APP MyNB?
According to the information disclosed by New Balance CEO Rob DeMartini and Intel CEO Brian Krzanich on the same platform, New Balance is about to launch.
Smart running shoes
It will embed Intel chips and use RealSense technology.
Intel CEO Bob DeMartini and New Balance CEO Brian Krzanich
From Boston
brand
New Balance is a brand that pays special attention to "local manufacturing", which is produced in the United States every year.
Gym shoes
Over 4 million pairs, sounds like "retro", and their global sales in 2014 years are about $3 billion 300 million.
And retro may no longer be feasible, we have reported before, "technology" is a new trend of sports brands, although from the overall level and technology content of New Balance product line, it seems that it can not match the comprehensive sports brand such as Nike and Adidas, but it is also very clear that technology and intelligence have already had to catch up with the trend. 3D, printing, smart watches, wearable, even in the sense of marketing, these can not be lost.
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